Digital Commerce & Marketing Manager

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Have a seat at our table. When you join Smithfield, you become part of something special – a company that's sustainably feeding people around the world, producing good food the right way with respect for our people, animals, communities and planet. With opportunities across locations and functions, a culture grounded in our Core Four values - gratitude, communication, respect and accountability - and a strong commitment to learning, collaboration, and innovation, Smithfield offers challenging and rewarding careers where you can grow, contribute and make a real impact. Apply Now!

The Value You’ll Bring

The position summary states the general nature and purpose of the job. Overall accountabilities are defined in this section.

As the Digital Commerce & Marketing Manager, you'll collaborate closely with brand marketing to redefine customer engagement strategies across the digital landscape. In this pivotal role, you'll translate brand objectives into innovative digital solutions, driving business growth while ensuring a seamless user experience across our portfolio of brands. With your expertise in eCommerce, digital marketing, and brand technology, you will have the opportunity to make a lasting impact and help shape the future of our digital commerce strategy. This position offers a unique chance to lead and innovate in a fast-paced, forward-thinking environment.

What You’ll Do

The below statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. May perform other duties as assigned.

Digital Commerce Strategy: Lead eCommerce, social commerce, and shoppable media efforts to drive shopper conversion

Retail Innovation & Collaboration: Introduce new technologies to retail partners in partnership with packaging teams and agencies

Performance & Digital Marketing Optimization

• Set metrics, guidelines, and multi-channel strategies to meet business objectives
• Enhance product content, SEO, and eCommerce paid search

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• Marketing Technology & Compliance: Deploy new tools while ensuring security, legal compliance, and user adoption
• Budget & Partnership Management: Oversee multi-million-dollar budgets, contracts, and vendor relationships
• Customer Engagement & Promotions: Support email marketing, customer segmentation, and marketing journey strategies
• Cross-Team Collaboration & Systems Integration: Strengthen internal and external partnerships while driving improvements
• User Experience & Best Practices: Ensure seamless functionality through interface design and documentation
• Leadership: Drives a positive employee experience through leadership by way of employee development and coaching.
  
  

What We’re Seeking

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals to perform the essential functions.

• Education & Experience: Bachelor’s Degree from an accredited four-year college or university in Marketing, Digital Marketing, Business Management, Information Technology or related field and 5+ years of relevant experience in eCommerce / Digital Marketing, or equivalent combination of education and experience, required.

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• Leadership Experience: 2+ years of demonstrated experience in team management/development or project leadership.
• Strategic problem solver with leadership experience in driving team solutions.
• Expertise in eCommerce & digital marketing (SEO, Content, Social, Web, API).
• Strong financial acumen, with knowledge of profit drivers and revenue analysis.
• Technical proficiency in system optimization and IT solutions (PIM, DAM, CRM, CMS).
• Excellent communicator, fostering collaboration in cross-functional teams.
• Proficient in Microsoft Suite (Word, Excel, PowerPoint, Outlook).
  
  

Other Skills That Make You Stand Out

• Innovative thinker with a passion for defining strategy and launching pilot programs.

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• Flexible and adaptable in fast-paced, evolving environments.
• Team-oriented with a respectful and approachable attitude that fosters a collaborative work environment.
• Willingness to travel up to 25%.
  
  

The expected pay range for this position is $85,000 - $120,000 annually.

Smithfield Foods provides pay ranges that reflect its good faith estimate of the salary or hourly wage the company reasonably expects to pay for a position at the time of hire. Individual compensation will be determined based on several factors, including but not limited to, the scope and responsibilities of the role, location of the position, the candidate’s qualifications and experience, internal equity, external market pay for comparable positions and budget considerations. At Smithfield Foods, base pay represents only one aspect of the comprehensive total rewards package. Learn more about our benefits package here.

Relocation Package Available Yes

EEO Information

Smithfield is an equal opportunity employer committed to workplace diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, gender identity, protected veterans status, status as a disabled individual or any other protected group status or non-job characteristic as directed by law.

If you are an individual with a disability and would like to request a reasonable accommodation for any part of the employment selection process, please call us at 757-357-1595.