SEO Specialist

About The Company

Blacksmith Agency is a boutique digital agency headquartered in Phoenix, Arizona, renowned for its expertise in custom website design and development. With a focus on crafting digital products and online experiences rooted in user expectations and data-driven insights, Blacksmith helps its partners grow, innovate, and surpass their business objectives. The agency boasts a prestigious client portfolio that includes industry leaders such as Google, General Electric, Voss Water, and Arizona State University, among others. Committed to excellence and innovation, Blacksmith continuously strives to deliver top-tier digital solutions that make a meaningful impact in the digital landscape.

About The Role

We are seeking an experienced SEO Specialist to join our dynamic team. This role is pivotal in leading and executing comprehensive organic search strategies across multiple client accounts and Blacksmith’s own digital properties. The ideal candidate will be responsible for driving traffic growth, enhancing search engine rankings, and translating performance data into actionable insights. You will collaborate closely with developers, designers, and strategists to ensure SEO is seamlessly integrated into all aspects of website development and campaign execution. This position offers an exciting opportunity to influence SEO best practices within an established and award-winning digital agency, working on diverse industries and site types.

Qualifications

• 10+ years of hands-on SEO experience, preferably within an agency environment managing multiple clients
• Proven track record of delivering measurable growth through SEO, supported by first-party data such as traffic, rankings, and lead generation
• Strong proficiency with Google Analytics 4 (GA4) and Google Search Console, including report setup and data interpretation
• Experience managing SEO initiatives across various industry websites, including metadata optimization, schema markup, redirects, and internal linking
• Expertise in conducting keyword research and mapping strategies aligned with business goals
• Ability to collaborate effectively with developers to resolve technical SEO issues such as indexing, redirects, and page speed improvements
• Proficiency in managing multiple projects simultaneously, prioritizing tasks, and meeting deadlines
• Excellent communication skills with the ability to translate technical insights into clear, non-technical language for clients and team members
  
  

Bonus qualifications include experience with international or multi-language SEO, understanding of CRO best practices, and familiarity with project management tools such as Jira, ClickUp, or Asana.

Responsibilities

• Own and execute end-to-end SEO strategies for multiple clients, encompassing technical, on-page, and off-page efforts
• Perform comprehensive SEO audits, competitive gap analyses, and keyword opportunity mapping to inform strategy
• Collaborate with designers and developers during website strategy and build phases to ensure effective SEO implementation
• Create structured content strategies and recommendations to enhance user experience and conversion rates
• Manage and optimize local SEO efforts for clients with physical locations
• Monitor and analyze search rankings, crawl health, Core Web Vitals, and conversions using tools like Ahrefs, GA4, and Search Console
• Present findings and strategic recommendations clearly to clients, supported by project managers
• Conduct technical SEO audits utilizing tools such as Screaming Frog and SEMrush, summarizing findings with prioritized action plans
• Implement on-page SEO updates within CMS platforms, primarily WordPress, including meta tags, headers, alt text, internal links, and schema markup
• Perform keyword research to identify primary and secondary targets for core pages, blog content, and campaigns
• Develop SEO briefs and outlines to guide content creation teams on structure, keyword usage, and topic coverage
• Review and optimize draft content for SEO before publication, ensuring readability and performance
• Collaborate with developers during website launches to ensure SEO requirements such as crawlability, redirects, and URL structures are met
• Set up and configure SEO tools for new websites, including Google Search Console and GA4
• Generate monthly performance reports for clients, highlighting wins, identifying issues, and recommending next steps
• Research backlink opportunities through competitor analysis, brand mentions, and digital PR initiatives

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• Stay updated on Google algorithm changes and assess their impact on client sites, adjusting strategies accordingly
• Participate in client meetings to review SEO performance and explain strategies in accessible language
• Identify technical blockers or content gaps and work with project teams to resolve them efficiently
  
  

Benefits

• Competitive salary package
• 100% remote work environment, providing flexibility and work-life balance
• High visibility on impactful projects with real business outcomes
• Opportunity to influence SEO processes and establish best practices within the agency
• Collaborative, results-oriented team culture that values autonomy and execution
• Opportunities for professional growth within an award-winning digital agency
  
  

Equal Opportunity

Blacksmith Agency is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, ethnicity, gender, sexual orientation, age, disability, or any other protected status. All qualified applicants will receive consideration for employment without regard to any protected characteristic.