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Frontend Developer - Conversion Rate Optimization (CRO)

multiplica • Colombia
Remote
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AI Summary

We are looking for a Frontend Developer to join a Conversion Rate Optimization (CRO) team focused on implementing experiments, personalization initiatives, and user experience improvements directly on the website through frontend code injection platforms. The role involves developing and implementing website personalization initiatives using JavaScript, CSS, and HTML, collaborating with UX/UI Design and Analytics teams, and querying AWS-hosted databases to support personalization initiatives. Candidates must have intermediate to advanced JavaScript skills, advanced CSS knowledge, semantic HTML proficiency, and experience with AWS services, with a business-oriented mindset and strong communication skills.

Key Highlights
100% frontend-focused role implementing CRO experiments and personalization via code injection platforms
Collaboration with UX/UI Design, Product, and Analytics teams to translate designs and interpret experiment results
AWS database querying and manipulation to support user segmentation and targeted offers
Key Responsibilities
Develop and implement website personalization initiatives and experiments using JavaScript, CSS, and HTML
Work with frontend code injection platforms (such as Chameleon, Optimizely, VWO, or similar) to deploy changes without modifying the backend
Collaborate with the UX/UI Design team to translate prototypes and wireframes into production-ready implementations
Partner with the Analytics team to define measurement parameters and interpret experiment results
Query and manipulate databases hosted on AWS to support specific personalization initiatives (user segmentation, targeted offers, etc.)
Participate in backlog prioritization alongside the Product Owner, providing realistic effort estimates
Document implemented changes and provide ongoing support and maintenance for deployed solutions
Propose technical improvements that contribute to business objectives, going beyond simply executing requirements
Technical Skills Required
JavaScript CSS Amazon Web Services
Benefits & Perks
100% Remote
Initial engagement of 6 months to 1 year, with the possibility of extension
Nice to Have
Previous experience working in CRO, Growth, or Conversion Optimization teams
Familiarity with web analytics tools such as Google Analytics, Mixpanel, Amplitude, or similar
Experience with version control systems (Git)
Experience supporting multiple markets or countries simultaneously

Job Description


Frontend Developer (JavaScript, CSS, HTML, AWS)

We are looking for a Frontend Developer to join a Conversion Rate Optimization (CRO) team focused on implementing experiments, personalization initiatives, and user experience improvements directly on the website through frontend code injection platforms, without requiring backend or server access.


Responsibilities:


  • Develop and implement website personalization initiatives and experiments using JavaScript, CSS, and HTML.
  • Work with frontend code injection platforms (such as Chameleon, Optimizely, VWO, or similar) to deploy changes without modifying the backend.
  • Collaborate with the UX/UI Design team to translate prototypes and wireframes into production-ready implementations.
  • Partner with the Analytics team to define measurement parameters and interpret experiment results.
  • Query and manipulate databases hosted on AWS to support specific personalization initiatives (user segmentation, targeted offers, etc.).
  • Participate in backlog prioritization alongside the Product Owner, providing realistic effort estimates.
  • Document implemented changes and provide ongoing support and maintenance for deployed solutions.
  • Propose technical improvements that contribute to business objectives, going beyond simply executing requirements.


Requirements:


Technical Requirements

  • JavaScript (Intermediate to Advanced): DOM manipulation, event handling, and performance best practices.
  • Advanced CSS skills, including responsive layouts, animations, and cross-browser compatibility.
  • Semantic and accessible HTML.
  • Experience working with AWS services, particularly storage and database solutions such as S3, DynamoDB, or RDS.
  • Previous experience with frontend code injection or experimentation platforms (e.g., Chameleon, Optimizely, VWO, Google Optimize, or similar) is preferred but not required.
  • Basic understanding of A/B testing methodologies and web experimentation.
  • Backend knowledge is a plus; however, this role is 100% frontend-focused.


Additional Requirements

  • Advanced conversational English with strong verbal and written communication skills.
  • Business-oriented mindset, with the ability to understand the commercial impact of technical solutions rather than simply delivering requirements.
  • Strong communication and collaboration skills when working with Design, Product, and Analytics teams.


Nice to Have

  • Previous experience working in CRO, Growth, or Conversion Optimization teams.
  • Familiarity with web analytics tools such as Google Analytics, Mixpanel, Amplitude, or similar.
  • Experience with version control systems (Git).
  • Experience supporting multiple markets or countries simultaneously.


Benefits

  • 100% Remote, with availability during Latin American business hours.
  • Initial engagement of 6 months to 1 year, with the possibility of extension.




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