We're looking for a Paid Ads Specialist who owns strategy — not just execution. This is a strategic, client-facing role. You will build, manage and optimise campaigns across Google Ads and Meta Ads.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Job Description
About Blue Moon Marketing
Blue Moon Marketing is a performance-driven digital agency operating across Australia and USA.
We work with businesses across meta ads, google ads, linkedin ads, SEO, social, and CRM. We focus on real business results — not vanity metrics.
The Role
We’re looking for a Paid Ads Specialist who owns strategy — not just execution.
You will build, manage and optimise campaigns across Google Ads and Meta Ads, communicate directly with clients, and take full responsibility for performance outcomes.
This is a strategic, client-facing role.
Key Responsibilities
Strategy & Optimisation
- Set paid ads strategy across Google & Meta
- Make independent decisions to scale, pause, or restructure campaigns
- Conduct account audits and identify growth opportunities
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Google Ads
- Manage Search, Shopping, Performance Max & YouTube
- Handle keyword strategy, bidding, and A/B testing
- Ensure accurate conversion tracking (GTM / GA4)
Meta Ads
- Build full-funnel campaigns (TOF–MOF–BOF)
- Develop audience and creative testing strategies
- Monitor Pixel & CAPI health
Client Communication
- Send monthly performance reports (insight-led, not data dumps)
- Lead paid media discussions on strategy calls
- Communicate proactively when performance shifts
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Requirements
- 3+ years Google Ads experience
- 3+ years Meta Ads experience
- Strong understanding of tracking (GTM, GA4)
- Experience communicating directly with clients
- Ability to write clear, data-driven reports
- Excellent written English
- Comfortable working remotely in an offshore environment
What We Offer
- Fully remote role (PH or India)
- Real ownership of strategy and performance
- Exposure to AU/NZ markets
- Performance-based growth opportunities
- High-performance, no-politics team culture
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