Lead a team of 30-40 across product experience, CRM, and lifecycle to drive growth and retention. Combine strategic thinking with technical depth across product, marketing, and data. Strong track record in lifecycle, engagement, and CRM.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Job Description
VP Growth โ Copenhagen, Stockholm or Oslo - Ecommerce
We are partnering with a high-growth, international consumer business to appoint a VP Growth into a pivotal, business-critical leadership role.
The Opportunity
This is a rare opportunity to step into a broad, hybrid growth leadership position operating at the intersection of marketing, product, data, and engineering. The role owns the full user lifecycle, spanning acquisition, engagement, and retention, with a particular focus on unlocking significant untapped potential in lifecycle and CRM.
Leading a team of approximately 30โ40 across product experience, CRM and lifecycle, messaging, and personalisation, you will be responsible for bringing structure and cohesion to a fragmented landscape, while building scalable data, measurement, and experimentation capabilities. A core part of the mandate is to better connect on-site and in-app product experience with marketing performance to drive conversion and long-term value.
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The Profile
This is not a pure performance marketing role. We are looking for a โfull-stackโ growth leader who combines strategic thinking with technical depth across product, marketing, and data.
You will likely have:
- Experience owning growth across the full user journey, not just acquisition
- A strong track record in lifecycle, engagement, and CRM
- Exposure to experimentation frameworks, data models, and audience strategy
- Close collaboration with product and engineering teams to drive personalisation and UX improvements
- Leadership experience across multi-disciplinary teams in high-growth or scale-up environments
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Product-leaning growth leaders are of particular interest, especially those who have driven meaningful engagement and retention improvements.
Additional Context
There is flexibility in the brief for candidates who are stronger in lifecycle and engagement than acquisition, provided overall breadth and leadership capability are evident. Compensation is a consideration, and we are particularly interested in candidates based in, or open to relocating to, the Nordics.
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