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Marketing Manager (Campaigns)

Guardian Jobs United Kingdom
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AI Summary

Lead integrated student recruitment campaigns across UK and international markets. Develop insight-led campaigns to drive awareness, engagement, and applications. Manage multiple priorities and deliver measurable results.

Key Highlights
Lead integrated student recruitment campaigns
Develop insight-led campaigns
Manage multiple priorities
Key Responsibilities
Lead the planning, delivery, and optimisation of integrated student recruitment campaigns
Develop insight-led campaigns that drive awareness, engagement, and applications
Manage multiple priorities and deliver measurable results
Technical Skills Required
Marketing Data Analysis Performance Reporting
Benefits & Perks
Generous holiday entitlement
Occupational pension schemes
Training and development opportunities
Nice to Have
Customer Insight
Agency Management
Budget Management

Job Description


Job title: Marketing Manager (Campaigns)

Location: Cambridge / Chelmsford

Salary: £38,784 - £44,746 per year

Job type: Full Time, Permanent

Closing Date: 07/08/2026

About The University:

We are a global university transforming lives through innovative, inclusive and entrepreneurial education and research. The university holds a Gold award for the quality of its education, awarded through the Teaching Excellence Framework (TEF).

The university's research institutes and four faculties bridge scientific, technical and creative fields. We deliver impactful research which tackles pressing issues and makes a real difference to our communities. Our academic excellence has been recognised by the UK's Higher Education funding bodies, with 16 of our research areas assessed as world leading. We are the largest provider of Nursing, Midwifery, Health and Social Care students in the East of England, and we are also among the UK's leading universities for degree apprenticeship provision, working with hundreds of employers across the UK.

About the Role:

We are seeking an experienced and results-driven Marketing Manager (Campaigns) to lead the planning, delivery and optimisation of integrated student recruitment campaigns across the UK and international markets. Working across digital, social, paid media and out-of-home, you will develop insight-led campaigns that drive awareness, engagement, applications and enrolments across undergraduate and postgraduate audiences. Working closely with colleagues across faculties, campuses and external agencies, you will play a pivotal role in supporting recruitment ambitions and enhancing our competitive position.

You'll have a degree or be part qualified in a relevant professional qualification and will have extensive experience of delivering successful multi-channel marketing campaigns within a complex stakeholder environment, with strong skills in campaign management, data analysis and performance reporting. You'll be confident working with agencies and suppliers, managing budgets, developing compelling marketing content and using customer insight to drive decision-making. With excellent communication and organisational skills, you will be able to manage multiple priorities, build effective relationships and deliver measurable results.

Extra Information:

We have an agile working culture and offer an extensive range of benefits including generous holiday entitlement, occupational pension schemes, training and development opportunities, travel to work scheme and a competitive relocation package.

We are committed to safeguarding and promoting welfare of our staff and students and expect all staff and volunteers to share this commitment. Applicants should be aware that the university will carry out online searches as part of the due diligence on short listed candidates.

We value diversity and welcome applications from all sections of the community.

We have a responsibility to ensure that all employees are eligible to live and work in the UK and will conduct Right to Work checks in line with UKVI's Right to Work policy and our own institutional policy. Furthermore, we must note:


  • Applicants applying from outside the UK: At this time, the university is unable to sponsor applicants applying from overseas for a Worker Route visa.
  • Applicants already in the UK: The University unable to offer Worker Route visa sponsorship to applicants whose salary does not meet our minimum sponsorship threshold, which aligns with roles at Grade 6 and above.


Committed to being inclusive and open to discuss flexible working.

We reserve the right to close this vacancy once we have received sufficient applications.

Please click on the APPLY button where you will be redirected to our website where you can find out more about this opportunity.

Candidates with experience in roles such as Marketing Manager, Campaign Marketing Manager, Integrated Marketing Manager, Student Recruitment Marketing Manager, Digital Marketing Manager, Performance Marketing Manager, Marketing Campaigns Manager, Acquisition Marketing Manager, Brand and Campaign Manager, Marketing Communications Manager, Marketing Communications Specialist, Campaign Manager, Digital Campaign Manager, Marketing Officer, Senior Marketing Officer, Marketing Executive, Senior Marketing Executive, Student Recruitment Officer, Student Recruitment Marketing Officer, will also be considered for this role.

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