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Digital Marketing Assistant

bimmerworld United State
Relocation
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AI Summary

Develops and publishes digital marketing materials across all channels, including email newsletters, social media, and web content. Coordinates with sales, purchasing, and web departments to align campaigns with brand objectives and approval processes. Captures product photography and creates visual assets to support BimmerWorld's marketing initiatives.

Key Highlights
Creates compelling visual marketing materials and social campaigns for BMW owners and enthusiasts
Manages email campaigns sent to tens of thousands of recipients
Captures product photography and video content at BimmerWorld HQ
Works with sister companies Lifeline USA and Powerflex USA on brand awareness
Proficient in Adobe Creative Suite and DSLR photography
Key Responsibilities
Develops, writes, and publishes digital marketing materials across all digital channels
Creates and sends periodic email newsletter content
Produces product photography for web and marketing use
Coordinates with Sales, Purchasing, and Web departments for campaign approvals
Maintains proper brand voice and messaging across social and marketing platforms
Manages semi-monthly/weekly direct email campaigns reflecting monthly offers
Improves list management and expands targeted audiences
Formulates media plans, storyboards, and shot lists for content capture
Collaborates with marketing vendors for print and online campaigns
Maintains regular and prompt attendance
Technical Skills Required
Adobe Creative Suite DSLR photography Email campaign management
Benefits & Perks
Relocation bonuses and assistance available
Equal opportunity employer
Nice to Have
Professional phone/internet etiquette
Advanced problem solving skills
Knowledge and enthusiasm for the industry
Ability to meet goals and deadlines
Excellent oral and communication skills
Strong organizational skills
Proficient typing and computer skills
People skills
Professionalism
General technical understanding
Self-motivated
Team player

Job Description


Apply Online Here

Digital Marketing Assistant

Department: Web/Marketing

Reports To: Marketing Manager

Overall Responsibility

Develops, writes, publishes digital marketing materials across all digital channels. Works on and sends periodic Email newsletter content. Creating, capturing, and publishing engaging content to web and social platforms. Product photography for web.

Physical Requirements

Sitting, standing, bending, lifting

Classification

Exempt

Key Job Duties

  • Creating compelling and innovative visual marketing materials and posted social campaigns with the goal of engaging BMW owners and enthusiasts, acquiring new and repeat customers, and increasing sales volume and expressing BimmerWorld’s marketing and advertising objectives
  • Includes digital campaigns, print advertising, apparel, and other visual media
  • Coordinating with the Sales, Purchasing, and Web departments to ensure each email piece aligns with the approval and
  • input of relevant departments
  • Making merchandising imagery to convey the calls to action and promotional goals. Each promotion should have a “set” of standard web-ready merchandising graphics.
  • Decisions and advice to uphold and increase BimmerWorld’s established high-value brand image
  • Maintains proper brand voice/messaging across all social and marketing platforms
  • Managing Email Campaigns sent to BimmerWorld-owned email lists
  • Sending semi-monthly / weekly direct email campaigns reflecting the company’s promoted Monthly offers, specials, and latest newsworthy items
  • Maintaining circulation, scheduling, and distribution of these emailed campaigns
  • Working to improve list management, and expansion into more targeted audiences within our existing mailing list (Currently many tens of thousands of recipients).
  • Ability to capture content (photo/video) at BimmerWorld HQ for social/marketing use.
  • Self-driven to seek out media and content ideas.
  • Formulate a media plan, story-board, shot list, etc for content capture and seeing it through to completion and a deliverable finished product.
  • Work directly with the Marketing Manager for input on art direction for specific projects as needed.
  • Marketing Assistance for BimmerWorld’s sister companies: Lifeline USA & Powerflex USA
  • Establish new initiatives and provide support towards expanding brand awareness and sales for both North American-Exclusive products lines.
  • Product photography to help populate the BimmerWorld website and keep up to date with the latest images.
  • Collaborates marketing efforts with associated vendors (print/online)
  • Maintains regular and prompt attendance
  • Perform other duties as assigned

Educational Requirements

  • High school diploma or equivalent

Required Skills And Experience

  • Professional phone/internet etiquette
  • Professional & Creative writing
  • Advanced problem solving skills
  • Knowledge and enthusiasm for the industry
  • Familiar with industry and trends
  • Ability to meet goals and deadlines
  • Proficiency with Adobe Creative Suite for photo/video editing.
  • Knowledge and experience with using a DSLR camera for photo and video.

Desired Qualities And Attributes

  • Excellent oral and communication skills
  • Strong writing skills
  • Strong organizational skills
  • Proficient typing and computer skills
  • People skills
  • Professionalism
  • General Technical understanding
  • Self-motivated
  • Team player

BimmerWorld is located in southwestern Virginia - just outside the vibrant college town of Blacksburg, home to Virginia Tech. Pulaski County, and the surrounding counties, are experiencing economic growth with rising home values and some of the top-ranked public schools in the state. We’re at the center of a triangle of Charlotte/Spartanburg, the Appalachian Mountains, and Charlottesville, VA. Outdoor recreation and small city life are just a short drive away. Relocation bonuses and assistance available. For more information on our area visit https://www.gotomontva.com/ and http://www.pulaskivatourism.org/.

BimmerWorld is an equal opportunity employer.

Apply Online Here

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