Senior Marketing Manager - Real Estate Brokerage

About the Company:

Artha Realty LLC is a Dubai-based real estate brokerage specializing in exclusive project sales, premium developer, secondary sales and end-to-end property management. We represent a curated portfolio of premium developments and managed properties, and we are scaling our brand presence and lead generation engine to match our growth ambitions across both the primary (off-plan/exclusive projects) and property management verticals.

About the Role:

The Marketing Manager is a strategic, senior-level role responsible for setting and owning the marketing direction that drives visibility, lead generation, and sales for Artha Realty's exclusive projects and property management portfolio. This is a 360-degree marketing leadership role spanning brand, digital performance, content, PR, events, developer partnerships, and lead generation — the Marketing Manager sets strategy, direction, and standards across the full spectrum, and is accountable for commercial outcomes, while day-to-day creative production and campaign execution is delivered through the marketing team and external/agency partners.

Key Responsibilities:

1. Strategy & Business Leadership

• Own the marketing strategy and annual/quarterly marketing plan, aligned to sales targets across exclusive projects and property management.
• Translate business goals into a clear go-to-market and demand-generation roadmap, with defined KPIs tied to leads, conversion, and revenue contribution.
• Act as a strategic partner to leadership and sales leadership, providing market insight to inform pricing, positioning, and launch timing for exclusive projects.
• Direct quarterly brand campaigns and monthly exclusive project campaigns, delivered through the marketing team and agency partners.
• Commission market research and competitor analysis to continuously sharpen targeting strategy, applying data-driven decision-making to improve campaign performance.
• Identify and evaluate new marketing channels to strengthen brand reach.
• Build and manage the marketing budget — including the monthly property portal budget (approx. AED 30,000) — allocating spend across channels based on ROI and pipeline impact.

2. Brand Positioning & Competitive Strategy

• Develop and protect a distinctive brand identity for Artha Realty across all touchpoints, ensuring consistency across exclusive project campaigns and the property management arm.
• Analyze competitor marketing strategies and identify gaps and opportunities for Artha Realty to stand out as a top-tier real estate brand.
• Ensure consistent brand messaging and tone of voice across all platforms.
• Work closely with sales and leadership teams to align marketing direction with business growth objectives.

3. Digital, Content & Social Media Strategy

• Set direction for digital marketing across paid social, PPC/Google Ads, SEO, email, and marketing automation to drive qualified inbound leads.
• Define the content and social media strategy across Instagram, LinkedIn, WhatsApp, and Google Business Profile — setting cadence, quality standards, and messaging direction for the content team and agency partners, and approving the monthly content calendar.
• Oversee content strategy (property listings, project microsites, video, photography, brochures) that supports both sales enablement and organic reach.

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• Direct website strategy, ensuring listings, blogs, property insights, and job vacancies stay current, SEO best practices are followed, and UI/UX, site speed, and engagement continuously improve.
• Manage PR, media relations, and industry event/sponsorship presence to build credibility and top-of-funnel awareness.

4. Offline Marketing Collaterals & Inventory Management

• Direct the development of brochures, flyers, property booklets, and branding materials, ensuring timely distribution to sales and leasing teams.
• Maintain oversight of collateral inventory records and commission reprints when stock runs low.
• Ensure all collaterals — including materials produced by agents — adhere to Artha Realty brand guidelines.

5. Lead Generation, CRM & Portal Performance

• Own the lead generation engine across WhatsApp, email/drip, and SMS campaigns, ensuring the right creative, structure, and nurturing for every campaign.
• Set direction for listing strategy and portal presence (Bayut, Property Finder, Dubizzle), tracking TruBroker & SuperAgent performance and refreshing underperforming listings.
• Ensure accurate lead tracking and fair assignment via CRM (Bitrix or similar), and set targets for lead nurturing and conversion (benchmarked around 15%).
• Use CRM and analytics tools to continuously optimize channel mix and campaign performance.

6. Project & Developer Marketing

• Design and direct launch campaigns for exclusive/off-plan projects in coordination with developer partners, including launch events, agent previews, and investor communications.
• Lead end-to-end marketing strategy, brand positioning, messaging, and storytelling for developers with exclusive Artha Realty partnerships, delivered through vendors and agency partners.
• Build always-on nurture campaigns for the property management portfolio to support owner acquisition and tenant occupancy.
• Partner with the sales team to build marketing collateral, pitch decks, and digital assets that support the two-tier agent model (entry-level and experienced/RERA-certified agents).

7. Roadshow Research & Database Acquisition

• Research upcoming expos, real estate roadshows, and industry events to identify brand presence opportunities.
• Direct the acquisition of databases of potential investors, developers, and brokers to expand the lead generation pipeline.
• Plan and oversee execution of roadshow participation strategies to build brand visibility.

8. Performance Analysis & Reporting

• Track and analyze marketing performance across digital, listings, social media, and campaign ROI.
• Ensure monthly reporting on all marketing channels to leadership, including ROMI (Return on Marketing Investment), marketing-sourced pipeline, cost per lead, and conversion rates.
• Implement data-driven insights to refine marketing efforts and continuously improve lead quality.

9. Team Leadership & Collaboration

• Lead and develop the marketing team (Graphic Designer, Content Creator), including their outdoor shoot and production schedules.
• Conduct regular check-ins to ensure smooth workflow and timely execution of tasks across the team.
• Work closely with the sales team to align marketing efforts with revenue goals.
• Take complete ownership of department functions and direction, with budget and creative approvals escalated to senior management as required.
• Manage relationships with external agencies, freelancers, and media/portal partners (property portals, PR agencies, creative studios).

10. Training & Development for the Marketing Team

• Conduct regular training sessions for the in-house marketing team on new marketing trends, strategies, and tools.
• Train team members on Bayut & Property Finder — TruBroker & SuperAgent tracking — and on optimizing listings for better visibility.
• Educate the team on SEO best practices, CRM usage, and WhatsApp marketing strategies.

11. Compliance & Industry Trends

• Stay ahead of real estate marketing trends, emerging platforms, and consumer behavior shifts, translating them into strategic recommendations.
• Ensure marketing efforts remain compliant with regulatory standards through regular compliance checks.
• Identify new marketing opportunities to enhance brand positioning and drive business growth.

Candidate Profile

• 8+ years of overall marketing experience, including 4–5 years in a senior, strategic marketing role within UAE/GCC real estate or brokerage.

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• Demonstrated experience operating at a strategic level — shaping marketing direction and go-to-market decisions, not solely managing execution or day-to-day campaigns.
• Proven track record of building marketing strategies that directly contributed to measurable sales or leasing outcomes, not just brand awareness.
• Strong understanding of the Dubai real estate market, including off-plan project launches and property management/leasing dynamics.
• Strategic command of digital performance marketing (paid social, PPC, SEO), CRM/marketing automation tools (e.g. Bitrix), and property portal marketing (Bayut, Property Finder, Dubizzle).
• Experience leading and developing a marketing team, and managing external agencies, freelancers, and portal/PR partners.
• Excellent stakeholder management skills, comfortable presenting strategy and results to leadership and coordinating with developer/agency partners.
• Strong commercial and analytical acumen — able to connect marketing activity to pipeline, conversion, and revenue (ROMI), and make data-driven decisions.
• Bachelor's degree in Marketing, Business, or related field (Master's a plus); relevant certifications (CIM, digital marketing) are a plus.
• Fluency in English required; additional languages relevant to Dubai's multicultural market are an advantage.

What Success Looks Like

• A measurable increase in qualified inbound leads for exclusive projects and property management within the first 6–12 months.
• A recognizable, consistent Artha Realty brand presence across digital and offline channels.
• A repeatable marketing playbook for project launches that sales teams can rely on for every new exclusive listing.
• Clear, leadership-ready reporting connecting marketing spend to pipeline, conversion, and closed deals, including ROMI.
• A high-performing, well-trained marketing team and agency network consistently delivering on brand and lead targets.

What We Offer

• A senior, strategic seat at the table with direct influence on company growth and go-to-market direction.
• Exposure to exclusive, high-value project launches and a growing property management portfolio in Dubai's dynamic market.
• Salary bracket of AED 10,000–12,000 per month, commensurate with experience.
• Annual airfare ticket allowance.
• Employment visa, medical insurance, and annual leave as per UAE Labour Law.
• Other benefits in line with UAE Labour Law.