Digital Content Strategist We have a vacancy for a new Digital Content Strategist to join the team based in our Stornoway office. This is a new post, with responsibility for content strategy, planning and resourcing for digital platforms. To be responsible for content planning, strategy and resourcing across all digital platforms (including BBC ALBA’s social media, YouTube, linear) to ensure consistent delivery and publishing of digital assets, by using audience insights and audience trends. Accountable to Head of Digital Transformation Working with Internally - Digital content teams, in-house Creatives, Editors, Director of Content, Marketing and Communication teams, Learning team, Presentation, Head of Publishing, and internal technical teams. To steer audience to BBC ALBA and iPlayer content.
Streamline processes to maximise creative output. Effective year-round Gaelic digital content, in line with agreed marketing plan and priorities.
A motivated and inspired team of creatives and producers, creating engaging, platform-specific output both for promotional purposes and entertainment on digital platforms.
A clear and effective content strategy, continuously developing according to audience insight data.
Increased views and engagement for BBC ALBA’s digital content.
Increased traffic to BBC ALBA and BBC iPlayer content. Inspire team members to create high quality, engaging content and foster a culture of innovation and creativity. Research trends and utilise audience data to inform digital content strategy and schedule. Continuously review and develop optimisation and improvement plan for digital platforms. Develop, maintain and implement a content calendar to schedule all digital media / marketing assets across platforms: YouTube, social media, web and linear promos. Develop, maintain and implement a calendar for internal and external resource management to increase efficiency in the creation of digital and marketing assets. Brief internal and external suppliers of digital content, in line with marketing / content strategy. Liaise with marketing, digital, publishing and content teams, as well as external suppliers, to ensure delivery of consistent marketing / digital assets to BBC Standards and guidelines. Review and feedback on digital and promotional assets. Liaise with content, digital, comms, presentation and learning team to ensure alignment of marketing and digital content messaging. Ensure published content adheres to BBC Editorial Policy. Effective line management of BBC ALBA digital team. As our Digital Content Strategist, you will manage and lead the Digital Content Team, reporting to the Head of Digital Transformation. You will work alongside with wider MG ALBA team and the Content, Marketing, Communication and Creative Teams. You will be responsible for MG ALBA’s content planning, strategy and resources across all digital platforms, ensuring consistent delivery and publishing of digital assets. You will also use audience data insights and audience trends to improve digital outputs and plan content schedules across BBC ALBA’s social media, YouTube and linear production. To be successful in this role, you must achieve your objectives through a collaborative working, managing the creative team and internal and external resources to allow efficient production of digital assets. You will have a growth mindset looking at efficient and creative ways to fulfil the role and ensure your team are fully support to fulfil their role to the very best of their abilities. Alongside a competitive salary, you'll also have access to a range of benefits, which include:
