AI Summary
The Sui Foundation seeks a Senior Social Media Marketing Manager to own social strategy, content, and channel growth across platforms. This role requires 8+ years of social media and content marketing experience, with direct ownership of strategy and execution. The ideal candidate will have deep fluency in social-native culture and audiences, experience with Web3, crypto or emerging technology sectors, and a proven track record of growing social channels and driving measurable impact.
Key Highlights
Own social strategy across Sui Foundation's platforms
Manage and grow 5+ brand accounts on X/Twitter
Lead social-native content strategy and create high-quality content
Key Responsibilities
Own social strategy across Sui Foundation's platforms, with a primary focus on X/Twitter
Manage and grow 5+ brand accounts on X/Twitter, ensuring consistent voice and strategic alignment
Set KPIs and benchmarks; own growth, engagement, and conversion outcomes
Identify emerging channel opportunities and make data-backed recommendations on platform investment
Lead social-native content strategy, translating brand narratives, product moments, and campaigns into content that performs
Produce and direct high-quality content across formats, with a strong emphasis on video: short-form, livestreams, and serialized content
Develop an editorial point of view balancing always-on content with high-impact campaign moments
Brief and collaborate with design, motion, and creative partners to bring concepts to life
Use AI tools to speed up content creation, ideation, research, and publishing
Identify and implement AI-driven processes that boost output and efficiency without sacrificing brand integrity
Stay current on the AI tooling landscape and bring forward-thinking recommendations to the team
Own performance tracking and key results across all organic social channels
Translate data into clear insights and report to leadership on a regular cadence
Use learnings to iterate on content strategy, creative approach, and posting cadence
Serve as the social media lead for cross-functional teams, including partnerships, product, design, events, and communications
Coordinate with internal and external stakeholders on cohesive narratives and consistent execution
Communicate strategy, results, and recommendations clearly to senior leadership
Monitor channels for trends, sentiment, and real-time engagement opportunities
Engage independently and respond thoughtfully to strengthen community relationships and brand credibility
Technical Skills Required
Benefits & Perks
Remote work
Contract opportunity with $60–75 USD/hour compensation
Job Description
The Sui Foundation exists to support the development, growth and adoption of the Sui network. Sui is the first permissionless Layer 1 blockchain designed from the ground up to enable creators and developers to build unique Web3 experiences from gaming to finance.
The Sui Foundation is committed to three decentralization principles; Embrace transparency and level the playing field, Communicate openly to build a culture of trust, and Engage directly with the community.
Mission:
Onboard the next billion users to web3 by supporting the advancement and global adoption of the Sui blockchain.
Vision:
To create a better world that unlocks opportunities through universal access and individual ownership.
About the Role:
Sui Foundation is seeking a Senior Social Media Marketing Manager to own social strategy, content, and channel growth across our platforms. This is a high-visibility, high-impact role: our social channels are among the most important marketing surfaces for the organization, and this person will directly shape how Sui shows up in the world.
An ideal candidate is a strategic thinker and skilled executor who can translate complex narratives into compelling, platform-native content, leverage AI tools to move faster, and use data to guide decisions. This person will collaborate closely with leadership and cross-functional partners across partnerships, product, design, and communications.
This is a contract opportunity with an expected full-time workload (approximately 40 hours/week). Compensation is $60–75 USD/hour, depending on experience.
Location: This is a remote position open to candidates located in North American time zones, the UK, Europe, and select Middle East countries. Candidates should have at least 4 hours of overlap with Pacific Time (PT).
Key Responsibilities:
Social Media Strategy & Channel Ownership
- Own social strategy across Sui Foundation's platforms, with a primary focus on X/Twitter.
- Manage and grow 5+ brand accounts on X/Twitter, ensuring consistent voice and strategic alignment.
- Set KPIs and benchmarks; own growth, engagement, and conversion outcomes.
- Identify emerging channel opportunities and make data-backed recommendations on platform investment.
- Lead social-native content strategy, translating brand narratives, product moments, and campaigns into content that performs.
- Produce and direct high-quality content across formats, with a strong emphasis on video: short-form, livestreams, and serialized content.
- Develop an editorial point of view balancing always-on content with high-impact campaign moments.
- Brief and collaborate with design, motion, and creative partners to bring concepts to life.
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- Use AI tools to speed up content creation, ideation, research, and publishing.
- Identify and implement AI-driven processes that boost output and efficiency without sacrificing brand integrity.
- Stay current on the AI tooling landscape and bring forward-thinking recommendations to the team.
- Own performance tracking and key results across all organic social channels.
- Translate data into clear insights and report to leadership on a regular cadence.
- Use learnings to iterate on content strategy, creative approach, and posting cadence.
- Serve as the social media lead for cross-functional teams, including partnerships, product, design, events, and communications.
- Coordinate with internal and external stakeholders on cohesive narratives and consistent execution.
- Communicate strategy, results, and recommendations clearly to senior leadership.
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- Monitor channels for trends, sentiment, and real-time engagement opportunities.
- Engage independently and respond thoughtfully to strengthen community relationships and brand credibility.
- 8+ years of social media and content marketing experience, with direct ownership of strategy and execution.
- Deep fluency in social-native culture and audiences (bonus: Crypto Twitter/X, builder communities, developer ecosystems).
- Experience with Web3, crypto or emerging technology sectors.
- Demonstrated track record of growing social channels and driving measurable impact.
- Strong editorial instincts translating complex technical and narrative topics into platform-native content.
- Hands-on experience with video content streaming, production, and direction for social platforms.
- Proven ability to leverage AI tools for content creation and workflow optimization.
- Strong analytical skills, comfortable using data to guide strategy and report to leadership.
- Experience managing multiple accounts, balancing high-volume always-on content with campaign priorities.
- Excellent project management and stakeholder management skills; able to drive work forward independently across multiple workstreams.
- Experience briefing and working with designers and creative partners.
- Familiarity with social publishing, scheduling, and listening tools.
To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers.
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