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Freelance Web Designer & Developer - Hospitality Websites

rocks group Canada
Remote
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AI Summary

Lead redesign and development of Rocks Group's portfolio of hospitality websites, including group corporate hub, restaurant sites, and lifestyle boutique platforms. Translate brand identities into visually strong, intuitive digital experiences while ensuring consistent framework across all properties. Requires strong visual design instincts combined with practical development expertise for WordPress or Webflow CMS implementation.

Key Highlights
Remote freelance project with potential ongoing support
Redesign and develop multiple connected hospitality websites
Implement CMS for menus, events, and imagery management
Integrate booking systems, analytics, and e-commerce functionality
Key Responsibilities
Develop website strategy, structure, user journeys and page layouts
Translate existing branding, moodboards and creative direction into polished website designs
Design responsive desktop and mobile experiences
Build and launch the websites using an appropriate CMS such as WordPress or Webflow
Integrate restaurant reservations, enquiry forms, newsletter sign-ups, analytics and social platforms
Ensure strong website performance, accessibility, mobile responsiveness and technical SEO
Build a scalable foundation for future functionality including potential e-commerce for Roca
Technical Skills Required
WordPress Webflow Technical SEO
Benefits & Perks
Fully remote
Nice to Have
Experience building multi-brand or portfolio websites

Job Description


Company Description Rocks Group is a food, drink, and lifestyle brand based in Antigua, West Indies, focused on luxury dining, wine, and entertainment. The group operates three award-winning restaurants—Sheer Rocks, Catherine’s Café, and Rokuni—recognized among the best in the Caribbean. Rocks Group is committed to high-caliber guest experiences built around locally and sustainably sourced products. Beyond its restaurants, the company includes Urchin Atelier, a lifestyle boutique offering home goods, beachwear, and deli items, as well as Rocks Box, Antigua’s first wine subscription and meal kit delivery service. An expanding events department, Rocks Group Events, further contributes to the brand’s dynamic and growing hospitality portfolio.

Role Description: Freelance Web Designer & Developer — Hospitality Websites

Rocks Group is seeking a talented freelance Web Designer & Developer to lead the redesign and development of our portfolio of hospitality websites.

Rocks Group is a collection of distinctive restaurants and hospitality concepts in Antigua, including Sheer Rocks, Catherine’s Café, Rokuni, Fat Urchin and Roca Cellar & Pantry. We are looking for someone who can translate our established brand identities into visually strong, intuitive and high-performing digital experiences.

This is a remote, freelance project working closely with our in-house Marketing and Design team.

The Project

The selected freelancer will support the redesign and development of several connected websites, including:

  • A new Rocks Group website serving as the central group and corporate hub
  • New websites for Roca Cellar & Pantry and Fat Urchin
  • Design and functionality updates for the existing Sheer Rocks, Catherine’s Café and Rokuni websites
  • A consistent digital framework across the group while preserving the distinct identity of each brand

Key Responsibilities

  • Develop website strategy, structure, user journeys and page layouts
  • Translate existing branding, moodboards and creative direction into polished website designs
  • Design responsive desktop and mobile experiences
  • Build and launch the websites using an appropriate CMS, such as WordPress or Webflow
  • Integrate restaurant reservations, enquiry forms, newsletter sign-ups, analytics and social platforms
  • Create an easy-to-manage CMS for menus, events, opening hours, press and imagery
  • Ensure strong website performance, accessibility, mobile responsiveness and technical SEO
  • Build a scalable foundation for future functionality, including potential e-commerce for Roca
  • Provide testing, launch support and basic team training

About You

We are looking for someone who combines strong visual design instincts with practical development expertise.

The ideal candidate will have:

  • A strong portfolio of designed and developed websites
  • Experience working with hospitality, restaurant, travel, lifestyle or luxury brands
  • Excellent understanding of typography, layout, branding and visual storytelling
  • Strong experience with WordPress, Webflow or a comparable CMS
  • Experience integrating third-party booking, email marketing and analytics platforms
  • An understanding of technical SEO, website speed and responsive development
  • The ability to work independently while collaborating closely with an established internal creative lead
  • Strong communication, organization and project-management skills

Experience building multi-brand or portfolio websites would be a significant advantage.

Project Details

  • Freelance contract
  • Fully remote
  • Project-based, with the possibility of ongoing website support
  • Flexible working location
  • Start date to be agreed
  • Budget to be determined based on experience, scope and proposal

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