Digital Ads Specialist - Dental Marketing

OM Performance Marketing 

OM Performance Marketing brings full-stack digital advertising to the dental industry. We help doctors, group practices, and DSOs finally understand their true growth and acquisition costs — then help them scale their investment in marketing with confidence. 

We combine advanced data tracking, creative execution, and integrated analytics to give partners visibility into what’s working and what’s not. Our goal is simple: connect marketing performance to business outcomes and make growth predictable. Our commitment is to provide technical marketing expertise and full-stack execution. 

Job Description 

We’re growing fast in the dental marketing space — bringing modern, SaaS-level execution to an industry that’s been stuck in the past. The opportunity is wide open, and we’re looking for people who can move fast, execute hard, and help us capture it. 

The Digital Ads Specialist is a proactive problem solver who owns the strategic direction, execution, and performance of Google Ads and Meta Ads campaigns for a portfolio of dental clients. This role is responsible for setting launch strategies, guiding request management, leading proactive account audits, and preparing for and attending client reporting calls. This role combines tactical expertise with client communication and cross-departmental collaboration, making it a critical position on the paid media team. 

Responsibilities 

Launch Strategy‍

• Set the strategic direction for new ad campaign launches, including market and competitor research, campaign angle development, budget recommendations, and offer validation.
• Prepare kickoff materials and strategy briefs, and join pre-launch prep calls with Account Manager to align on launch plans.‍

Execution

• Launch new ad campaigns (primarily Google and Meta Ads) using best practices and ensuring proper integrations and conversion tracking are in place.

Reporting & Optimizations

• Conduct proactive account audits, analyzing full-funnel performance from ad click to new patient acquisition. Identify opportunities for stronger offers, messaging, and landing pages.
• Review monthly account reports, highlighting trends, surfacing issues, and recommending next steps for performance improvement.‍

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Request Management

• Manage ad campaign-related requests created for internal teams (e.g., ad creatives, conversion tracking, workflow updates, landing page updates, credit card or verification requests, etc.), ensuring clear communication, follow-up, and quality control.‍

Client Calls & Preparation‍

• Prepare for client reporting and escalation calls by consolidating performance insights, reviewing metrics, and building supporting decks as needed.
• Attend client calls to review performance, align on strategy, and address questions alongside the Account Manager.

‍Department Collaboration‍

• Attend internal touchpoints including biweekly 1:1s, weekly team meetings, and monthly company-wide updates.‍

Additional Responsibilities‍

• Contribute to cross-team initiatives, process improvements, and new projects as business needs evolve.

Qualifications 

● Technical Skills: 

○ 3+ years of experience managing high-performance local ad campaigns

○ Deep knowledge of Google Ads, Meta Ads, and local targeting strategies 

○ Experience with marketing analytics, call tracking, and conversion optimization 

○ Strong understanding of local lead generation funnels and remarketing 

○ Hands-on operator who thrives on data, testing, and iteration

● Creative mindset — willing to experiment, challenge norms, and find new wins ● Experience in dental, healthcare, or local service industries is a plus!

Benefits 

●  Bonuses: Performance-based 

●  Health Insurance: Medical, Dental, Vision, Telehealth and Supplemental

●  Retirement planning: 401k/Roth 401k 

●  Flexible, fully remote work environment 

●  Early employee at a fast-growing company with a big vision for the future

●  Unlimited vacation days 

●  Paid continuing education 

**Compensation for this role ranges from $50,000 - $75,000 based on experience. Performance-based bonuses are tied to individual and company results

We are an equal opportunity employer and value diversity at our company. We do not discriminate nor hire on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.