Content Strategist in ATLANTA METROPOLITAN AREA

Digital Content Strategist and Copywriter

100% remote

6 month W2 contract w/ full benefits

The Digital copywriter will be responsible for writing content for apps, products, and web experiences within the booking flow process. You have the end-users and consumers in the forefront of your mind , and come up with a strategy that is intuitive, easy to understand, supporting the goals of the product. Superb writing and editing skills, excellent collaborators, and be able to work in a fast-paced environment. With apps serving a global user base you will have the opportunity to impact every touch point with the customer.

You will manage multiple sub-brands under one umbrella, each with its own unique identity and tone. We’re looking for a skilled Digital Copywriter with short form copy experience to join our creative team and help elevate our brand messaging across various platforms.

Digital Copywriter Responsibilities:

• Short Form Content Creation: Develop high-impact short form copy for social media posts, email marketing, digital ads, and other online platforms.
• Brand Alignment: Adhere to and enhance each sub-brand's unique voice and style while staying aligned with the larger brand’s overall strategy and messaging.
• Supports team growth and knowledge share by providing mentoring, guidance, and/or training in daily activities, peer reviews, team work sessions, and scheduling seminar/education opportunities.
• Conduct competitive analyses of other brands that operate in the same space
• Prepare customer analysis based on target demographics and initial transactions
• Participate in creating a content development strategy
• Coordinate with the UI design team on issues like navigation, page routing, product page design, etc.
• Track usability goals and prepare reports for senior management
• Leads content creation sessions
• Critiques design & problem statements of team members
• Work with team members to identify innovative, customer centric, information and content recommendations that contribute to an enhanced user experience
• Establish interface designs and ensure adherence to standards through a peer review process and the establishment of a template/pattern library
• Stay abreast, report on and implement when necessary new technologies, best practices and standards
• Work with cross-functional teams throughout the development process.

Digital Copywriter Qualifications:

• 5-7 years years of progressive work-related experience, with demonstrated mastery of technical and business knowledge and understanding of multiple disciplines/processes related to the position.
• Experience working on digital products. This role sits within the user experience design organization, so a foundational knowledge of what goes into product design is key.
• Content strategy experience. While the focus of this role will be on content creation for the design system, there will be opportunities to solve business and user experience problems with content strategy. An understanding of Content Strategy principles and tools will be helpful.
• Develops priority and execution plan in conjunction with partners
• Creates research plans with product and research leads
• Supports junior members with direct feedback

Proactively build and maintain relationships with Internal brand, marketing, sales, hotel, analytic and technology stakeholders, for the purpose of designing web and application interfaces according to specifications and/or communicating design direction and project deliverable status.

The hourly pay rate range for this position is $60 to $75 (dependent on factors including but not limited to client requirements, experience, statutory considerations, and location). Benefits available to full-time employees: medical, dental, vision, disability, life insurance, 401k and commuter benefits.

Synergis is proud to be an Equal Opportunity Employer. We value diversity and do not discriminate on the basis of race, color, ethnicity, national origin, religion, age, gender, gender identity, political affiliation, sexual orientation, marital status, disability, military/veteran status, or any other status protected by applicable law.

For immediate consideration, please forward your resume to mgreen@synergishr.com

If you require assistance or an accommodation in the application or employment process, please contact us at mgreen@synergis.com

Synergis is a workforce solutions partner serving thousands of businesses and job seekers nationwide. Our digital world has accelerated the need for businesses to build IT ecosystems that enable growth and innovation along with enhancing the Total Experience (TX). Synergis partners with our clients at the intersection of talent and transformation to scale their balanced teams of tech, digital and creative professionals. Learn more about Synergis at www.synergishr.com.