Creative Director - Optimization

Creative Director - Optimization

BX Studio · Remote

About BX Studio

BX Studio is a ~80-person digital agency and Webflow’s Enterprise Partner of the Year. We

build websites that become revenue engines for companies including Reddit, Headspace, and

Verifone.

Why this role exists

There’s a gap around strategic creative direction on our ongoing retainers. Without a senior

creative voice staffed on these accounts, we default to reactive mode: shipping tickets, waiting

for briefs, and missing the conversations that turn retained clients into true strategic partners.

This role fixes that. The Creative Director, Optimization is the senior creative leader embedded

across a portfolio of BX’s top retained accounts. You’ll develop a strategic process that turns

analytics into design opportunity, position BX as the proactive creative partner clients didn’t

know they were missing, and expand design revenue on accounts where we’ve already earned

trust.

What you’ll do

Lead creative direction across a portfolio of retained accounts

• Own the creative point of view on a book of optimization clients, paired with Account Managers,

Project Managers, designers, developers, and data analysts.

• Deliver a monthly web strategy and CRO cadence on each account with a prioritized set

of recommended initiatives.

Apply the B2B playbook on demand

• You've internalized the B2B SaaS web playbook — the patterns that consistently work

for pricing pages, product pages, nav architecture, social proof placement, form design,

CTA hierarchy, demo request flows, and the dozens of other conventions that separate

sites that convert from sites that don't.

• When a client's site is missing fundamentals, you recognize it immediately and make the

call without needing a research cycle to justify it. This isn't about dogma; it's pattern recognition built from years of learning about what moves pipeline for B2B buyers.

• You'll deliver ad-hoc creative recommendations in real time — on client calls, in Slack, in

response to a launched page that isn't performing — and to explain why a change

matters in terms a CMO or VP of Marketing will understand and act on.

Turn data into design opportunity

• Interpret analyst reports to identify friction, engagement patterns, and conversion

opportunities, then translate those insights into concrete design recommendations.

• Partner closely with our data analysts to ground every recommendation in evidence.

• Operate fluently across analytics narrative, UX strategy, and brand creative — clients

should feel like they’re hiring three senior advisors in one.

Drive design revenue expansion

• Work alongside Account Managers to identify brand, UX, and CRO upsell opportunities

inside the existing book of business.

• Scope and shape new initiatives — brand refreshes, landing page systems, micro sites,

campaign work — that originate from your strategic work on the account.

• Convert reactive, ticket-based accounts into proactive strategic partnerships with an

expanding scope.

Shape how BX runs optimization

• Partner with BX leadership on the ongoing evolution of our optimization service model —

squad structure, retained service packaging, pricing, and productization.

• Establish repeatable deliverables (monthly report templates, audit frameworks, strategic

check-in cadences) that can scale across accounts without diluting quality.

• Pilot, measure, and refine Web Strategy & CRO retained service with a small set of initial

accounts before rolling it out broadly.

Key Responsibilities

• Lead the web and brand design process. Elevate the design of visual identity systems and

other assets to enhance the overall brand style and web experience, with help from Jr. - Sr.

Designers

• Lead the retainer's web design, creating immaculate, polished web experiences from strategy

through execution, with help from Jr. - Sr. Designers

• Present creative work and strategic rationale and achieve buy in from demanding Enterprise clients. Strong focus on "selling in the work" and establishing client trust. Charismatic

• Direct junior designers as needed, providing clear briefs and feedback to maintain quality.

• Proactively surface opportunities to improve the client's brand style and digital experience.

AI-Native by default

At BX, AI is infrastructure, not novelty. We expect this role to actively leverage AI across the

creative workflow, not delegate it to someone else:

• Use AI-assisted wireframing, prototyping, and design system tools (Claude, Figma AI,

Cloud Design, Paper, and emerging alternatives) to accelerate from insight to artifact.

• Build and maintain design system primitives — tokens, canonical components,

markdown style guides — that let AI agents execute with brand fidelity on long-running

work.

• Evaluate AI-generated output against brand standards and intervene when drift occurs.

• Continuously evaluate emerging tools; bring back what improves quality, speed, or

margin, and discard what doesn’t.

Who you are

• 5+ years in creative direction, with experience leading retained client engagements

inside an agency environment.

• Enterprise experience. You know what polish looks like for leading B2B organizations

and have the portfolio to prove it.

• Strategist first, designer second. You can still pixel-push when needed, but your highest

leverage is strategic direction on UX, brand, and CRO decisions — not solo execution.

• Analytics-literate. You’re comfortable with analytics reports and can consider data in the

design process.

• Exceptional written and spoken English communicator. This is a senior client-facing role

— you’ll be the creative voice in the room with B2B marketing leaders.

• Deep experience across B2B lead web design, CMS-driven websites, and

conversion-optimized design patterns.

• You’ve used AI in production creative workflows — not just experimented with it.

Structure & compensation

• Reports to the Creative Director; works in close partnership with Account Management

leadership.

• Fully remote

• Performance upside tied to design revenue growth across your portfolio of accounts.

• Flexible PTO