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Senior Brand Communication Manager - Asia Marketing Company
Visa Sponsorship
AI Summary
Lead brand communication strategies, PR, social media, and events. Conduct market research and analyze metrics. Manage team and collaborate cross-functionally.
Key Highlights
Develop and implement brand communication strategies
Oversee brand events and marketing collateral
Manage social media channels and content
Build media and influencer relationships
Analyze industry trends and communication metrics
Key Responsibilities
Conduct market research to understand competitors and consumer behavior
Develop and implement brand communication strategies
Oversee brand events and marketing collateral creation
Manage and curate content across various channels
Identify and foster relationships with media outlets and influencers
Supervise social media specialists and ensure cohesive messaging
Collaborate with cross-functional teams to align branding strategies
Monitor industry trends and competitor activities for brand differentiation
Analyze communication metrics and adjust strategies for optimal performance
Analyze user behavior and suggest data-driven optimizations for product promotion
Technical Skills Required
Benefits & Perks
Salary: $18,000 - $30,000 per month
Bonuses for holidays and business performance
100% meal, visa, and apartment rental costs sponsorship
Professional development course sponsorship
Job Description
Job Objectives
As the Brand Communication PIC, you will play a pivotal role in shaping and maintaining our brand image. This role involves orchestrating communication strategies, PR activities, social media channels, product marketing, and ensuring consistent brand messaging across all touchpoints.
Key Responsibilities
- Conduct market research to understand competitor offerings, industry trends, and consumer behaviour.
- Develop and implement brand communication strategies to strengthen brand identity and recognition.
- Oversee the planning and execution of brand events, ensuring alignment with brand values and objectives.
- Oversee the creation of marketing collateral, ensuring alignment with brand guidelines; Manage and curate content across various channels, including the company website and social media platforms.
- Identify relevant online and traditional media outlets within the online entertainment/sports industry; Foster relationships with journalists, editors, and influencers covering topics related to our brand.
- Supervise social media specialists, providing guidance and ensuring cohesive messaging.
- Collaborate with cross-functional teams to align branding strategies with business objectives.
- Monitor industry trends and competitor activities to identify opportunities for brand differentiation.
- Analyse communication metrics and adjust strategies for optimal performance.
- Analyse user behaviour on the platform and suggest data-driven optimisations for product promotion and enhancement.
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- Bachelor’s degree in Marketing, Communications, or related fields.
- Proven experience in brand management and communication for at least 8 years.
- Strong leadership skills with the ability to manage and mentor a team.
- Excellent written and verbal communication skills in Thai/ Viet and English.
- Proficiency in social media management, media relations, content creation, and event planning.
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- Salary: starting $1500 – $2500 or higher, depending on the candidate’s performance assessment.
- Bonuses for holidays and Lunar New Year’s Eve. Bonus base on monthly/ quarterly/ yearly business
- Sponsor 100% of meal expenses.
- Sponsor 100% of VISA/Work Permit costs after the probationary period.
- Sponsor 100% of apartment rental costs (located in the Central area, with full amenities such as Super Mall, Swimming pool, Gym, Co-working space…)
- Monthly days off: 06 days per month during the probationary period, 07 days per month as an official employee. Flexible choice of days off, allowed to accumulate them consecutively in 1 month.
- Company-sponsored annual vacation benefit.
- Sponsor 100% of the costs of professional development courses relevant to the role (at the employee’s request), with no reimbursement required upon resignation.
- The company does not retain candidates’ identification documents (ID card, Passport, etc.).
- Professional – Dynamic – Equitable – Humane work environment.
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