As an Analyst specializing in mobile analytics, you will lead the charge in unlocking deep insights into user behavior, engagement, and retention for mobile apps and games. Your expertise will guide our strategies for user acquisition, optimization, and loyalty across the Apple App Store and Google Play Store platforms. By collaborating with product managers, marketing teams, user acquisition specialists, ASO experts and BI colleagues, your analysis will shape the future of our mobile product offerings, driving growth and enhancing user experience.
Responsibilities
Collect, process, and analyze data from a variety of sources, including mobile analytics, user feedback, and market trends, to generate actionable insights
Perform comprehensive analysis of key mobile app performance metrics, such as user acquisition, retention, engagement, churn, and conversion
Develop and maintain dashboards and reports that provide clear visualization of insights, enabling stakeholders to make informed, data-driven decisions
Identify trends and patterns within complex datasets using statistical methods to underpin your findings
Lead user behavior analysis and optimization efforts to improve app engagement and satisfaction
Conduct detailed user segmentation and retention analysis to identify opportunities for growth and loyalty
Map user journeys to gain a better understanding of the user experience, optimizing conversion funnels and reducing churn
Segment users into behavior-based groups, analyzing these segments for trends and developing strategies to enhance user engagement and loyalty
Collaborate with cross-functional teams to gather business requirements, formulate hypotheses, and conduct rigorous analyses to validate those hypotheses
Present insights and strategic recommendations to improve mobile app production, ASO, and marketing efforts in an easily understandable format, utilizing visuals
Advocate for and foster a culture of data-driven decision-making within the organization
Evaluate the impact of product changes post-implementation, ensuring objectives are met and capturing learnings for future initiatives
Stay updated on industry trends, analytics tools, and best practices to continuously advance our analytics capabilities
Qualifications and Experience
Must have:
Bachelor's or Master's degree in statistics, mathematics, computer science, economics, or a related field
At least 3 years of experience in data analysis, with a strong preference for experience in the mobile apps, social games, or eCommerce industry
Proficiency in data analysis tools (e.g., SQL, R, Python) and experience with data visualization tools (e.g., Tableau, Power BI)
Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
Knowledge of statistical analysis, predictive modeling, and data mining techniques
Exceptional communication skills with the ability to translate complex data into actionable insights for non-technical stakeholders
A passion for mobile gaming and a deep understanding of mobile gaming KPIs and metrics
Advanced MS Excel/PowerPoint skills
English (upper intermediate or above)
Nice to have:
Familiarity with Apple's SKAdNetwork (SKAN) and Google's Privacy Sandbox, especially their implications for user privacy and ad tracking
Experience with mobile measurement, attribution, and marketing analytics platforms
References from previous employers
What We Offer:
An amazing office atmosphere, where you will feel valued and where your contribution will be heard;
Option to work remotely twice per week;
Opportunity to work from anywhere in the world for 30 days out of the year;
Monthly team building activities;
Supplemental health insurance, including dentistry, gym, etc.;
Compensation: 1750 - 2400 EUR (Gross/Month) - based on experience
Lithuanian language not required. International candidates with the right to work in EU are welcome. Relocation to Vilnius, Lithuania would be required.*
