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Director of Marketing (Remote US)

Confidential United State
Remote
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AI Summary

Lead end-to-end marketing strategy and execution for a mid-market energy company, owning demand generation, product marketing, lifecycle/CRM, marketing ops, and growth. Drive measurable revenue outcomes including pipeline, MQL/SQL, CAC, conversion, ROAS, and retention. Requires 5+ years of senior marketing experience with budget ownership and martech fluency.

Key Highlights
Revenue ownership: full-funnel strategy from demand gen to lifecycle with measurable pipeline and CAC targets
Budget and team leadership: own $210K-$260K base budget, allocate efficiently, and coach a marketing team
Martech stack: HubSpot, Marketo, Salesforce, GA4, Looker/Tableau, SEMrush/Ahrefs, Google Ads, Meta/LinkedIn Ads, Braze, Klaviyo
Key Responsibilities
Own full-funnel strategy across demand generation, product marketing, lifecycle/CRM, marketing ops, and growth
Drive measurable outcomes including pipeline, MQL/SQL, CAC, conversion, ROAS, retention, product adoption, and launch impact
Lead, coach, and grow the marketing team while holding the function accountable to revenue goals
Build and scale multi-channel programs across paid media, content, events/field, and channel partnerships
Define ICP and audience strategy, aligning positioning and GTM for new products and segments
Partner with Sales and RevOps to convert pipeline into revenue
Build source-of-truth dashboards for leadership decision-making
Own the attribution model and marketing-to-revenue reporting
Optimize marketing processes, CRM/martech utilization, and reporting
Track KPIs: pipeline sourced/influenced, CAC, conversion, ROAS, retention
Build scalable playbooks for campaigns, launches, and lifecycle programs
Technical Skills Required
Marketing strategy Demand generation Martech fluency
Benefits & Perks
Base salary $210,000–$260,000
Performance bonus
Equity
Fully remote (US)

Job Description


Director of Marketing (Remote — US)

Confidential — Established mid-market Energy company

Location: Remote (US) · Full-Time · Reports To: Chief Revenue Officer

Compensation: $210,000–$260,000 base + performance bonus + equity


We're conducting a confidential search on behalf of an established mid-market energy company seeking a Director of Marketing to own the marketing engine end to end — from demand generation and pipeline through lifecycle and measurable revenue impact. This is a builder's seat: you'll own the number, the budget, and the team. Full company details are shared with candidates who advance.


What you'll do

Marketing leadership & execution

  • Own full-funnel strategy across demand gen, product marketing, lifecycle/CRM, marketing ops, and growth
  • Drive measurable outcomes — pipeline, MQL/SQL, CAC, conversion, ROAS, retention, product adoption, launch impact
  • Lead, coach, and grow the team; hold the function accountable to revenue goals
  • Report to the CRO with pipeline, forecast, and performance insights

Demand generation & growth

  • Build and scale multi-channel programs across paid media, content, events/field, and channel partnerships
  • Own the marketing budget and allocate for efficient, measurable pipeline
  • Define ICP and audience strategy; align positioning and GTM for new products and segments
  • Partner with Sales and RevOps to convert pipeline into revenue

Analytics & attribution

  • Build the source-of-truth dashboards leadership uses to decide
  • Own the attribution model and marketing-to-revenue reporting
  • Show budget, channels, campaign scale, audience/ICP, attribution, and before/after metrics

Process & performance

  • Optimize marketing processes, CRM/martech utilization, and reporting
  • Track KPIs: pipeline sourced/influenced, CAC, conversion, ROAS, retention
  • Build scalable playbooks for campaigns, launches, and lifecycle programs


What we're looking for

  • 5+ years marketing experience (7+ for this director-level role), senior manager or director track record
  • Ownership of measurable funnel/revenue outcomes — pipeline, MQL/SQL, CAC, conversion, ROAS, retention, product adoption, or launch impact
  • Depth in demand gen, product marketing, lifecycle/CRM, marketing ops, growth, field marketing, paid media, or revenue-tied B2B content
  • Specific martech fluency: HubSpot, Marketo, Salesforce, GA4, Looker/Tableau, SEMrush/Ahrefs, Google Ads, Meta/LinkedIn Ads, Braze, Klaviyo
  • Can show budget, channels, campaign scale, audience/ICP, attribution, and before/after metrics
  • Strong industry lane: energy, SaaS, cybersecurity, fintech, healthcare, HR tech, enterprise services, e-commerce, or regulated sectors
  • Resume reflecting budget owned, channels, campaign scale, martech stack, and revenue impact

This is a true revenue-ownership role. Social-media-only, Canva-only, or generic brand/content profiles without revenue or analytics proof won't fit.


Compensation & benefits

  • Base $210,000–$260,000 + performance bonus + equity
  • Fully remote (US)

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