SEA Specialist in AMSTERDAM AREA

SEA Specialist

Join the revolution

Commercial insurance needs to change. Insify was born out of our frustration with how traditional insurers operate. Whereas fintechs have permanently reshaped the finance industry, tech has not yet disrupted insurance. We are well underway to reshape the dull and tedious image of insurance to be engaging, easy, and fair (yes, really!).

We are a tech company at heart, building our very own insurtech platform. We extensively rely on data (API integrations, automated workflows, rule engines, natural language processing, machine learning) to figure out how to best get (and keep) our customer’s companies insured. Combine that with our fully online portal, real attention to UX, and leading underwriting, then getting your business insured may just become a surprisingly straight-forward experience.

Insify is a team led by seasoned entrepreneurs who have built several successful tech scale-ups in the past. We raised a tidy €15M Series A round from one of the leading investors worldwide: Accel Ventures, and are ready to take on our European competitors! We sell our very own Insify insurance products by partnering with Munich Re, the #1 reinsurer globally.

Your Mission

Paid search is currently our most effective acquisition channel. As our in-house SEA specialist, you will be responsible for developing, optimizing and scaling our paid search campaigns. You’ll be responsible for the tracking, dashboarding and analysis of these campaigns. You’ll be working together with our VP Growth to achieve enthusiastic growth targets and share regular insights with the rest of the team. You’ll be managing the entire SEA activities of Insify and have a large impact on the company's growth.

What You'll be Doing

• Set up, manage and optimize Insify’s Google and Bing ads campaigns for all countries
• Apply rigorous testing and optimization to continuously improve conversion rate
• Ensure our strategies, tactics and tech-stack are up to date by learning continuously
• Build our knowledge-base by documenting experiments and learnings and sharing them with the team weekly
• Monitor and improve dashboarding/reporting
• Monitor and improve tracking
• Plan and manage budget allocation for your channels
• Coordinate with content managers on copy, landing pages, and creative tests
• In this role, you work directly with the VP growth

What you'll need

We are looking for amazing humans, not someone who ticks ALL boxes. So if this role seems like something for you, go ahead and apply!

• 4 yrs+ of work experience in a similar role
• At least 2 years in B2B fintech, insurtech or SaaS is considered a plus
• Exceptional knowledge of Google Ads, Google Analytics, and cross-platform tracking
• Entrepreneurial and ambitious mindset
• SEA Optimisation
• SEO/SEM expertise with a focus on CRO
• Hands-on experience in a high paced startup environment
• Highly methodical, detail-oriented, with a love for data
• Self-starter and getting-things-done mentality
• English is a requirement (other languages such as German, French, and Dutch are a big plus)
• Data analysis skills (advanced Excel, SQL and/or Python) are a plus

What we offer

• Unparalleled opportunities for growth: join the ride of a lifetime, building the first pan-European Neo-Insurer, and apply your skills and talents to disrupt one of the biggest global industries. Show the world that insurance can be fair, transparent, and trustworthy.
• Work with highly experienced and dedicated entrepreneurs within an international team; English is our company language.
• Work in a start-up environment: scale rapidly, pick up your own initiatives, directly contribute to the development of the company.
• Enjoy a competitive salary and benefits (Pension plan and wellbeing budget).
• Work from our HQ in Amsterdam, Europe’s highest valued start-up ecosystem.
• Relocation support and visa sponsorship for the right candidate