The Financial Coconut is seeking a talented and creative Social Media Exec to join our team. In this role, you will be responsible for developing engaging and informative content across our social media platforms, including Instagram, Facebook, LinkedIn, and TikTok.
Enjoy working from the comfort of your own home as the job is fully remote.
Key Responsibilities:
- Develop content that aligns with The Financial Coconut's brand and voice, with a focus on promoting financial literacy and personal finance education.
- Create visually appealing and captivating content, including graphics, videos, reels, and carousels, tailored for each social media platform.
- Craft compelling captions and copy that resonate with our target audience and encourage engagement.
- Stay up-to-date with the latest social media trends, best practices, and platform updates to ensure our content remains relevant and effective.
- Collaborate with internal teams to ensure content aligns with our overall brand deliverables and editorial calendar.
- Monitor and analyse social media metrics, including engagement rates, follower growth, and audience insights, to optimise content performance.
- Engage with our online community, respond to comments and messages, and foster meaningful conversations around personal finance topics.
Our team is fully remote and we expect you to be an independent teammate while being supported by the resources and capabilities of our content network. We are process and results-driven and we appreciate radical candor.
Check us out at https://www.youtube.com/@TheFinancialCoconutTFC/videos
If you are passionate about personal finance and have a knack for creating compelling social media content, we want to hear from you! Please submit your resume, and portfolio highlighting your relevant experience and interest in the role.
We are looking for you if you have...
- Education: Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
- Experience: Minimum of 1 year of social media content creation and management, with a strong portfolio showcasing your work.
- Language: Native-level fluency in English; ability to speak Mandarin or Bahasa Malaysia is a plus but not required
Skills:
- Excellent writing, storytelling, and communication skills, with the ability to convey complex financial concepts in a relatable and engaging manner.
- Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software (e.g., Adobe Premiere, Final Cut Pro).
- Strong analytical skills and the ability to interpret data to inform content strategy.
Preferred:
- Passion for personal finance-related content
- Knowledge of social media advertising and influencer marketing strategies
Personal Qualities:
- Familiarity with personal finance topics and terminology is preferred.
- Creativity, attention to detail, and the ability to work independently and meet deadlines.
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About The Financial Coconut:
The Financial Coconut is a leading Singaporean media company dedicated to educating working professionals on effective financial management, smart investing, and achieving a comfortable retirement.
Our mission is encapsulated in our slogan: "work smart, invest, retire well."
We produce a range of content, including podcasts, YouTube videos, and social media shorts, to address financial challenges, economic shifts, and investment strategies tailored to the Singaporean context.
Join us in our mission to empower individuals with the knowledge and tools they need to achieve financial success and a secure retirement.
