Performance Designer

About The Company

Directive Consulting is a premier B2B marketing agency dedicated to driving measurable results for brands that prioritize performance and data-driven outcomes. With over a decade of industry experience and a portfolio comprising more than 420 B2B brands, the agency has established a reputation for delivering tangible business impact through innovative marketing strategies. The company operates through three specialized divisions: Performance, Communications, and Commerce, which collaborate seamlessly to share insights and align efforts toward revenue generation. Their comprehensive approach encompasses Paid Media, Content Marketing, PR, Paid Social, Marketplace, and Lifecycle Marketing, all unified by their proprietary methodology, DiscoverabilityOS™, which strategically aligns brand positioning with demand generation to guide ideal customer profiles across every decision point. Embracing a fast-paced, innovative environment, Directive Consulting values bold thinking, creative campaign development, and challenging the status quo. The organization seeks passionate professionals who thrive on performance marketing, enjoy solving complex problems, and aspire to create meaningful work that makes a difference in the competitive digital landscape.

About The Role

We are seeking a creative, curious, and ambitious Designer to join our dynamic team. This role is ideal for an individual eager to make a significant impact in performance-driven advertising campaigns across multiple digital channels including LinkedIn, Meta, YouTube, and TikTok. The successful candidate will be responsible for conceptualizing and producing compelling visual assets that capture attention, drive engagement, and support our clients’ business objectives. This position offers an excellent opportunity to work in a fast-paced environment where design directly influences campaign performance and overall results. The designer will collaborate closely with cross-functional teams, including media, content, and client stakeholders, to develop static and motion creative assets, optimize A/B testing initiatives, and contribute to continuous improvement strategies based on data insights. The role emphasizes experimentation, innovation, and staying current with industry trends, ensuring that all creative outputs are both innovative and aligned with campaign goals. The ideal candidate will bring a strong design portfolio, excellent communication skills, and a proactive attitude toward learning and growth within an agency setting.

Qualifications

• 1-3 years of experience in graphic design, with a focus on performance-driven creative and CRO
• At least 1 year of experience in motion graphics and video editing
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and Figma
• Experience with video editing and motion graphics using Adobe Premiere Pro, After Effects, or similar tools
• Strong understanding of performance marketing metrics such as A/B Testing, CRO Analytics, and Heatmapping
• Excellent communication and collaboration skills, capable of working effectively with cross-functional teams
• Ability to design and execute A/B tests and experiments using CRO tools like Optimizely, Unbounce, or Crazyegg
• Knowledge of industry trends, best practices, and emerging technologies related to UX and CRO
• Self-motivated with a desire to learn and adapt to new tools and methodologies
  
  

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Responsibilities

• Design and develop compelling static and motion creative assets, including ad sets and landing pages, optimized for performance and aligned with campaign objectives
• Create motion graphics and short-form videos tailored for social media platforms such as LinkedIn, Instagram, YouTube, and TikTok
• Edit existing video assets into high-performing ad units, ensuring compliance with platform specifications and attention span considerations
• Collaborate with media and content teams to ensure creative assets are aligned with audience insights and campaign strategies
• Maintain brand consistency across all static, motion, and video assets while adapting creatively for different audience segments and platforms
• Support A/B testing initiatives by designing and implementing experiments using CRO tools, analyzing results, and iterating on creative assets accordingly
• Conduct user research, usability testing, and heat mapping to gather insights and validate design decisions
• Manage multiple projects simultaneously, providing timely updates and incorporating feedback from internal and client stakeholders
• Stay informed about industry trends, emerging technologies, and best practices to continuously enhance creative output and campaign effectiveness
  
  

Benefits

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• Competitive annual salary range of $70,000 - $90,000 USD, based on experience and skills
• Comprehensive medical, dental, and vision insurance plans for employees and their families, including employer-paid coverage and contribution options for dependents
• Disability and life insurance coverage
• Support for mental health through access to certified therapists via Spring Health and mindfulness resources like Headspace
• Physical health benefits including physical therapy, fertility support, virtual workouts, and primary care via One Medical
• Generous paid time off policies including unlimited PTO (minimum two weeks), paid holidays, your birthday off, and end-of-year recharge period
• Paid parental leave to support work-life balance
• Retirement savings options with traditional and Roth 401(k) plans, including a 3% company match
• Annual performance-based bonuses that increase with tenure
• Remote-first work environment with the flexibility to work from anywhere in the US or internationally in authorized locations
• Access to state-of-the-art office facilities in Irvine, California, for in-office work if desired
  
  

Equal Opportunity

We are proud to be an Equal Employment Opportunity employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other basis protected by federal, state, or local law.