Digital Marketing Specialist - E-commerce & Paid Advertising

This role focuses on driving online sales and brand visibility for a premium furniture and men’s heritage workwear brand. The successful candidate will leverage existing high-quality photography and video assets to execute targeted digital marketing campaigns, manage paid advertising, and optimize the e-commerce store. The position is fully remote and ideal for a marketing professional with a strong background in retail, fashion, or home goods. While this is a single project, there is potential for ongoing collaboration based on performance.

Deliverables

• Develop and implement digital marketing strategies tailored to the furniture and apparel sectors
• Distribute and promote existing media assets across relevant digital channels
• Manage and optimize paid advertising campaigns (e.g., Google Ads, Meta Ads)
• Monitor campaign performance and adjust tactics to maximize ROI and drive sales
• Optimize the online store for improved user experience and conversion rates
• Provide regular performance reports and actionable insights
  
  

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Requirements

• Proven experience in digital marketing for e-commerce, preferably in retail, fashion, or home goods
• Strong understanding of paid advertising platforms and campaign management
• Proficiency in using analytics tools to track and report on campaign performance
• Ability to work independently and deliver results within tight deadlines
• Excellent communication and organizational skills

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• Experience with Shopify or similar e-commerce platforms is a plus
• Availability for remote work and flexible scheduling
  
  

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