Email Marketing Specialist

Over 60% of premeds get rejected from medical school every year. We help them beat those odds. We have a 100% acceptance rate for students who apply on time, with our students receiving acceptances to top-20 medical schools. 9 out of 10 students get into their top choice.

Our advisors and writing team work 1-on-1 with students on applications, personal statements, and extracurricular strategy. We've built a growing, profitable business on outcomes that speak for themselves. The team is under 10 people, fully remote, and moves fast. We value intentionality, proactivity, and an unreasonable commitment to student outcomes.

We have a 15,000-contact email list and an email program that is underperforming despite our in-program results. The list is warm and entirely inbound, and we use email to educate students and to help book calls for our enrollment team.

We need someone to create email strategies and emails that resonate with our students. Additionally, this person can run experiments to discern what resonates and what does not. Owning segmentation and lifecycle design is also relevant so we can target specific segments at different points in the enrollment calendar. Premed Catalyst has established personas, but we need someone to own what is done when, to make sure we make the most out of every season.

• Own the strategy: segmentation, lifecycle and journey design, cadence, and how we position our offers to each segment.
• Can setup experiments and learn from each campaign and flow, and decide what to apply next.
• Own the monthly email calendar. Plan, build, write, schedule, and ship every campaign and automated flow in HubSpot.
• Write the copy. Subject lines, body, and CTAs are yours. Clicks and engagement are our bottleneck, so copy matters.
• Rebuild list health: re-permission and clean the list, suppress the disengaged, and protect our sender reputation.
• Define success as email-sourced pipeline and revenue. Report weekly and adjust based on the data.
• Work with our sales lead to define when and how a qualified lead moves to a sales conversation.
• Create email designs to boost clarity and engagement for readers.
• Identify new opportunities in email and across segments for new flows or campaigns.

We recently switched from Klaviyo to HubSpot. HubSpot's improved reporting has revealed weaknesses in our open and click-through rates. After examining our emails, we found that the copy wasn't written to resonate with our audience. Current CTR is under 1% for campaigns, but for flows it can be as high as 7-10% per email.

Our core product is a high-touch educational advising package. All our email contacts are inbound from our YouTube or TikTok channels. The stack we use is HubSpot, Notion, Slack, and Google Drive.

• You have experience with education, personal brands, or other story-focused copy.
• You've owned an email list and a number. You can name a list you grew, a CTR or revenue figure you moved, and what you changed to move it.
• You write copy that converts. You can show emails you wrote and the results they drove. You do not need someone else to write for you.
• You're fluent in HubSpot and deliverability. Workflows, lists, segmentation, A/B tests, suppression, sender reputation, and re-engagement are second nature.
• You think in segments. Your instinct is to send the right message to the right slice of the list.
• You ship fast and iterate. You'd rather launch a tested v1 and improve it than wait for perfect. If things are stalling, you adapt.
• You care about premeds. Non-negotiable. Our students are working toward something meaningful, and that should matter to you.
  

• You need a separate copywriter to write your emails.
• You're an ops-only email person who lives in workflows and avoids the page.
• You want an established playbook. We are actively testing what works and what doesn't.
• You optimize subject lines and button colors while ignoring the offer and the segmentation.

Must-haves

• 4+ years in email or lifecycle marketing, owning a list and a revenue number.
• Expert in HubSpot Marketing Hub: workflows, lists, segmentation, A/B testing, reporting.
• Strong direct-response copywriting, with examples and results you can show.
• Fluency in deliverability and list hygiene.
• Comfort owning a function solo on a small, fast team.

Strong preferences

• Education, coaching, info-product, or other high-consideration B2C experience.
• Experience setting up a marketing-to-sales handoff.

Bonus

• HubSpot certifications (email marketing, marketing software).
• Basic email HTML and a good design sense.
• Familiarity with the premed or medical school journey.
  

• $85,000 to $100,000 base, full-time, W2.
• Fully remote (US-based), flexible hours.
• Reports to Zach (CEO).