Chief Marketing Officer

Remote Legal Staff • South Africa
Remote
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AI Summary

The Chief Marketing Officer will lead the growth marketing and creative teams to drive law firms into the pipeline. The role requires proven experience in building and scaling paid acquisition in B2B or professional services. The ideal candidate will have a track record of leading real marketing teams and operating across both performance and creative.

Key Highlights
Lead growth marketing and creative teams
Set paid acquisition strategy across Google and Meta
Define brand's creative direction and hold team accountable
Key Responsibilities
Own paid acquisition strategy across Google and Meta
Lead the growth marketing team day to day
Lead the creative team: design, video, and content production
Define the brand's creative direction and hold team accountable
Set strategy across both functions and be held directly to pipeline and revenue outcomes
Manage budget across channels, make allocation calls, and cut what isn't working
Technical Skills Required
Google Meta SEO Performance marketing
Benefits & Perks
Fully remote position
Flexible work schedule
Competitive base salary
Annual performance bonus
Company-sponsored health insurance
Generous PTO
Birthday PTO day
7 U.S. paid holidays
5 paid sick days per year
Bereavement leave
Home office stipend
Computer replacement stipend
Monthly internet allowance
Professional development and training programs
Education support for high performers

Job Description


Chief Marketing Officer

RemoteLegalStaff exists because there are incredibly talented legal professionals all over the world who've never had a shot at the U.S. legal market. We place and fully manage remote legal staff for U.S. law firms, hiring from Latin America, the Philippines, South Africa, and beyond.

We're growing fast, and we don't just place people and disappear. We train them, manage them, go to bat for them, and help them build real careers.

Our internal team is the engine behind all of it. You won't be a cog here. You'll be the reason someone on the other side of the world lands an opportunity that changes their trajectory.



About the role

The legal industry is going through a structural shift. Law firms are discovering they can build world-class teams without the overhead, and we're the company making that happen.

We connect law firms with skilled offshore legal talent. It's a market that's been underserved for years, and we've built something that works. Now we're looking for the person to own how we grow.

The CMO at RLS leads a team of 8 across growth marketing and creative. You'll set the strategy, own the pipeline outcomes, and build a marketing function that runs on its own. This isn't a role you grow into — it's one you take over and make yours.



What you'll do

  • Own paid acquisition strategy across Google and Meta: building and optimizing the funnels that drive law firms into our pipeline
  • Lead the growth marketing team day to day, covering paid media, SEO, and performance marketing
  • Lead the creative team: design, video, and content production, directing output and maintaining quality standards
  • Define the brand's creative direction and hold your team accountable to executing it
  • Set strategy across both functions and be held directly to pipeline and revenue outcomes
  • Manage budget across channels, make allocation calls, and cut what isn't working



What we're looking for

  • Proven experience building and scaling paid acquisition in B2B or professional services
  • A track record leading real marketing teams, not just agencies or freelancers
  • The ability to operate across both performance and creative: comfortable reviewing a dashboard and giving feedback on a video edit in the same afternoon
  • Strong creative instincts: you don't need to do the work yourself, but you know what good looks like and can articulate why
  • Experience with longer sales cycles and niche audiences; you optimize for lead quality, not just volume
  • Someone who moves fast, makes decisions independently, and doesn't need consensus to act



What success looks like

  • Paid channels are generating a qualified pipeline consistently, not just traffic
  • The creative team is producing work that reflects the brand vision and performs in market — both, not one or the other
  • CAC is tracked, understood, and improving over time
  • Both teams have clear direction and are executing without bottlenecks
  • The marketing function runs independently and doesn't require founders in the weeds



This isn't for you if...

  • You've only ever run one side: pure performance with no creative exposure, or pure creative with no revenue accountability
  • You've never owned a budget tied to real business outcomes
  • You need a lot of internal structure or hand-holding to get oriented
  • You prefer a slow-moving environment



What we offer

  • Fully remote position with a flexible work schedule
  • Competitive base salary
  • Annual performance bonus
  • Anniversary loyalty bonuses
  • Company-sponsored health insurance
  • Generous PTO that increases with tenure (up to 30 days per year)
  • Birthday PTO day
  • 7 U.S. paid holidays
  • 5 paid sick days per year
  • Bereavement leave
  • Additional unpaid personal leave available
  • Home office stipend for equipment and workspace upgrades
  • Computer replacement stipend
  • Monthly internet allowance (increases with tenure)
  • Professional development and training programs
  • Education support for high performers
  • A collaborative, supportive team culture where people are genuinely invested in each other's success
  • A fast-moving environment where your work has real visibility and direct impact
  • Clear path to growth: we promote from within and reward people who perform



How to apply

Hit Apply and you'll be redirected to our application form. Follow all instructions carefully.

We are a fully remote company and our hiring process reflects that. The first stages are completely asynchronous: no surprise calls, no scheduling pressure. You'll complete a short written application and, if selected, move through an async assessment at your own pace. Candidates who advance will then be invited to schedule a live interview.

We communicate clearly at every step and respect your time throughout.


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