Digital Marketing & Ecommerce Specialist

fetchjobs.co • India
Remote
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AI Summary

The Digital Marketing & Ecommerce Specialist will design, execute, and analyze comprehensive marketing campaigns across multiple digital channels. This role requires a resilient and independent individual with a proven track record in digital marketing, particularly in SEM, SEO, social advertising, and ecommerce operations. The successful candidate will manage end-to-end campaign processes, optimize marketing efforts for maximum ROI, and support the growth of clients' online presence.

Key Highlights
Design, execute, and analyze comprehensive marketing campaigns
Manage end-to-end campaign processes and optimize marketing efforts for maximum ROI
Support the growth of clients' online presence
Key Responsibilities
End-to-End Campaign Management: Developing strategic campaign plans, managing marketing calendars, and executing campaigns across SEM, social media, native advertising, and remarketing channels.
Search Engine Optimization (SEO): Conducting keyword research, performing technical and on-page SEO audits, and implementing link-building strategies to improve organic search rankings.
Ecommerce & Marketplace Operations: Managing Shopify storefronts, including product listings, app integrations, and CRO initiatives.
Email Marketing & Automation: Setting up and deploying automated email campaigns using platforms like Mailchimp, Zoho Campaigns, and Klaviyo.
Content, Copywriting & Design: Creating compelling ad creatives and newsletters using Canva and Adobe tools.
Analytics & Performance Tracking: Utilizing Google Analytics 4, GTM, and Facebook Pixels to track and analyze campaign performance.
Technical Skills Required
Google Ads Bing Ads Meta Ads Manager TikTok LinkedIn Taboola Outbrain Google Analytics 4 GTM Search Console Shopify WordPress Canva Adobe Photoshop Mailchimp Zoho Campaigns Klaviyo
Benefits & Perks
Competitive salary package
Flexible remote working arrangements
Opportunities for skill development through training and industry events
Performance-based incentives
Career advancement opportunities

Job Description


About The Company

Cave Digital Australia is a dynamic and innovative digital marketing agency dedicated to delivering exceptional online marketing solutions for a diverse range of clients. Our mission is to empower businesses by leveraging cutting-edge digital strategies, creative content, and data-driven insights to achieve sustainable growth. With a focus on excellence and client satisfaction, we strive to stay ahead of industry trends and continuously enhance our service offerings. Our team comprises passionate professionals committed to fostering a collaborative and results-oriented environment, ensuring that each project we undertake exceeds expectations.

About The Role

The Digital Marketing & Ecommerce Specialist at Cave Digital Australia plays a pivotal role in designing, executing, and analyzing comprehensive marketing campaigns across multiple digital channels. This position is ideal for a resilient and independent individual with a proven track record in digital marketing, particularly in SEM, SEO, social advertising, and ecommerce operations. The successful candidate will be responsible for managing end-to-end campaign processes, optimizing marketing efforts for maximum ROI, and supporting the growth of our clients' online presence. Working closely with the Founder & Director, this role offers a unique opportunity to influence strategic marketing initiatives and contribute to the company's overall success.

Qualifications

To be considered for this role, candidates should possess a minimum of 3+ years of professional experience in digital marketing, with demonstrated expertise in managing campaigns across various platforms. A strong understanding of the tech stack, including Google Ads, Bing Ads, Meta Ads Manager, TikTok, LinkedIn, Taboola, Outbrain, Google Analytics 4, GTM, and Search Console, is essential. Experience with CMS platforms such as Shopify and WordPress, along with proficiency in design tools like Canva and Adobe Photoshop, is highly desirable. Candidates should also have excellent analytical skills, a proactive approach to problem-solving, and the ability to work independently in a fast-paced environment.

Responsibilities

The responsibilities of the Digital Marketing & Ecommerce Specialist encompass a wide spectrum of activities aimed at enhancing online visibility and driving sales. Key duties include:

  • End-to-End Campaign Management: Developing strategic campaign plans, managing marketing calendars, and executing campaigns across SEM, social media, native advertising, and remarketing channels. Ensuring campaigns are optimized for performance and high ROAS.
  • Search Engine Optimization (SEO): Conducting keyword research, performing technical and on-page SEO audits, and implementing link-building strategies to improve organic search rankings. Monitoring site health via Google Search Console and Bing Webmaster Tools.
  • Ecommerce & Marketplace Operations: Managing Shopify storefronts, including product listings, app integrations, and CRO initiatives. Overseeing brand growth on marketplaces such as Amazon, eBay, and Facebook Marketplace, ensuring listings are optimized for search and conversions.
  • Email Marketing & Automation: Setting up and deploying automated email campaigns using platforms like Mailchimp, Zoho Campaigns, and Klaviyo. Troubleshooting technical issues related to templates, segmentation, and data hygiene.
  • Content, Copywriting & Design: Creating compelling ad creatives and newsletters using Canva and Adobe tools. Developing engaging blog posts, articles, and landing page copy to support content marketing efforts.
  • Analytics & Performance Tracking: Utilizing Google Analytics 4, GTM, and Facebook Pixels to track and analyze campaign performance. Preparing regular reports and insights to inform ongoing marketing strategies. Collaborating with sales teams to align marketing efforts with lead generation and sales objectives.

Benefits

Cave Digital Australia offers a competitive salary package along with numerous benefits designed to support your professional growth and work-life balance. Employees enjoy flexible remote working arrangements, enabling them to work from anywhere. We foster a collaborative environment that encourages innovation and continuous learning, providing opportunities for skill development through training and industry events. Additionally, our team-oriented culture values diversity and inclusion, ensuring a supportive workplace where everyone's contributions are recognized and valued. We also offer performance-based incentives and opportunities for career advancement within the organization.

Equal Opportunity

Cave Digital Australia is an equal opportunity employer. We are committed to creating an inclusive environment that respects and values diversity. All qualified applicants will receive consideration for employment without regard to race, ethnicity, gender, sexual orientation, age, disability, or any other protected characteristic. We believe that a diverse team fosters innovation and drives better outcomes for our clients and our company.

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