Product Manager - Digital Advertising and Media Automation

Local Hero is seeking a collaborative and strategic Product Manager to join our Product & Technology team.

We operate an AI-first digital advertising platform focused on media automation, optimization, reporting, and workflow intelligence. This Product Manager will help drive the continuing evolution of our digital advertising and automation platforms, partnering closely with engineering, data, and business teams to deliver scalable, intelligent product experiences.

This role reports to the CTO and is responsible for executing the product strategy for our Digital Advertising and Media Automation platform.

This position is remote/hybrid available if within commuting distance to Boulder, CO and open to candidates living Colorado or Texas.

Relocation assistance is not provided.

Schedule: This role requires flexibility to occasionally work during early morning hours to align with our development team based in India.

*Relocation assistance is not provided. Do not apply if you do not reside in one of the above locations unless you are already planning to relocate at your own expense.

A Day in the Life

• Define and execute the product strategy for our digital advertising and media automation platform
• Own end-to-end delivery of platform features from concept to production
• Partner with engineering and data teams to deliver AI-powered workflow enhancements
• Drive optimization initiatives across campaign management, reporting, and automation workflows
• Translate business workflows into scalable product functionality
• Collaborate with stakeholders to improve operational efficiency and customer outcomes
• Lead experimentation to improve platform performance and user outcomes
• Collaborate with engineering to implement APIs and integrations
• Support stakeholder analysis to understand user behavior and requirements
• Improve user testing programs to validate assumptions
• Contribute to product roadmap definition and own detailed roadmap execution and prioritization
• Translate business requirements into product specifications and user stories
• Manage backlog, sprint planning, and delivery cadence
• Prioritize initiatives based on ROI and technical feasibility

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• Collaborate with sales, marketing, and customer success for launches
• Monitor product performance and drive continuous improvement

Here’s what you need to get our attention

• 3–5 years of Product Management and product development experience in Ad Tech, Media Buying, Marketing Automation, or related platforms
• Strong understanding of the operational realities of digital advertising platforms, campaign optimization, and media workflow automation
• Strong understanding of Agile development practices
• Familiarity with AI-driven automation tools and workflow optimization concepts
• Experience working cross-functionally with engineering, analytics, and business stakeholders
• Analytical mindset with ability to define measurable KPIs and business outcomes
• Experience translating business workflows into scalable product functionality
• Ability to work closely with technical teams delivering AI-powered capabilities
• Excellent communication and stakeholder management skills

What Will Make You Stand Out

• Systems thinker who designs beyond individual features
• Comfortable experimenting and iterating rapidly
• Strong problem-solving skills
• Ability to balance customer needs, technical trade-offs, and business goals
• Passion for building products that drive measurable impact

Here’s what will make us call you for sure

• Experience with AI-assisted workflows or automation platforms

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• Familiarity with Large Language Models (LLMs), AI agents, or AI-powered product features
• Experience working with analytics, reporting, or data platforms
• Background in media buying, campaign optimization, or ad operations
• Technical familiarity with APIs, integrations, or workflow automation tools

And if we haven’t convinced you yet, here’s why you’ll want to be part of our team

• Remote work available with the possibility of onsite or hybrid if in commuting distance of our Boulder, CO office
• Time off is as important as hard work! Salaried employees are on a Flex PTO plan
• Generous holidays including a reduced schedule between Christmas and New Year’s
• We make sure our team is well cared for with strong health plans — We even cover our employees' dental and vision premiums
• Access to Flexible Spending Accounts Plan
• Matching traditional and Roth 401k
• Employee Assistance Program
• Supplemental tenure-based leave: self-care and family first
• Life Insurance
• Legal Assistance plan
• Pet Insurance discount through the ASPCA

A killer culture with team members who have your back!

Compensation:

$100,000.00-$135,000.00/year DOE

Come as You Are:

Your gender, your gods, your skin tone, and who you love don’t make a difference here. We’re all about building a team where talent shines and uniqueness is respected. At Local Hero we hire based on smarts, skills, experience, and potential—nothing else. Whoever you are and wherever you come from, if you’re great at what you do, we want to hear from you!