Senior Brand & Visual Designer

The Design team at Backpack is responsible for how the world experiences our brand — externally and inside the product.

As a Senior Brand & Visual Designer, you'll define one clear, confident visual language across every touchpoint and raise the craft of the details that separate a product people use from a product people trust.

You'll work closely with Product Design, Marketing, and Engineering to bring a cohesive identity to life across everything we ship.

Why you'll love it here

You'll join a small, passionate team that sweats the details and genuinely cares about craft.

You'll have real creative ownership — the freedom to define a visual identity from a clean slate and see it ship across a product used by people around the world. We're building at the intersection of crypto and great design, the canvas is wide open, and you'll be surrounded by people who hold a high bar and push each other to clear it.

What you'll be doing (ie. job duties)

- Define and own a cohesive visual style across marketing, social, and brand touchpoints.

- Carry that consistency into the product — illustration, iconography, imagery, and the visual details that shape how the product feels.

- Replace placeholder and low-craft assets with original, high-quality work that reflects who we are.

- Build a reusable visual toolkit — illustration system, brand guidelines, and templates — the whole team can work from.

- Partner with product design to keep brand and product visually in sync as both evolve.

What we look for in you (ie. job requirements)

- 5+ years of professional brand and/or visual design experience, with a standout portfolio across digital surfaces.

- Excellent illustration skills and a distinctive, original aesthetic — not generic or off-the- shelf.

- Proven experience defining or evolving a brand identity and keeping it consistent at scale.

- A sharp eye for detail and the discipline to apply a visual system rigorously.

- Comfort working fluidly across both marketing and in-product contexts.

Nice to haves

- Motion or animation skills.

- Experience in fintech, crypto, or other fast-moving consumer tech brands.

What we offer

- Work from anywhere — fully remote, no fixed location, organise your day around your life.

- Join a genuinely diverse, international team with people from all over the world.

- Competitive compensation, benchmarked to top crypto and tech companies.

- Equity, so you share in what you help build.

- Annual performance bonus.

- Annual learning and development budget to grow your craft — courses, conferences, and tools.

If you light up at the chance to shape how a brand looks and feels — and you love getting the small details just right — this is for you. You'll have the freedom and the trust to do your best work, alongside a warm, talented team that takes craft seriously and has a great time building together.