Lead the professionalization and optimization of Enhesa's prospect email and nurture engine across the entire lifecycle. Design and execute persona-led automated email journeys, strengthen newsletter programs, and drive MQL to SQL conversion. Requires 6+ years of B2B SaaS email experience, strong HubSpot expertise, and data-driven reporting skills.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Job Description
Who We Are:
Enhesa is the leading provider of regulatory and sustainability intelligence worldwide. As a trusted partner, we empower the global business community with the insight to act today and prepare for tomorrow to create a more sustainable future - positively impacting our environment, our health, our safety, and our future. Navigating the fast-changing compliance and sustainability landscapes, we help them understand not just what they should do (first) but also how to do it. Both in their unique business and anywhere in the world. Now and in the future.
Our Mission:
- Identify EHS requirements for the industry
- Provide EHS compliance tools to companies
- Advise companies in developing and implementing corporate EHS strategies
Enhesa’s core clients include Fortune 500 multinational companies. For more information, visit www.enhesa.com
As part of our highly dynamic team, we offer:
- A competitive salary package & benefits with a flexible home-working policy
- Work/life balance and a fast-paced and driven environment
- Accountability and pride for your projects
About the RoleÂ
We’re looking for a Senior Email & Lifecycle Manager to professionalise and elevate Enhesa’s prospect email and nurture engine.Â
You will own our always-on lifecycle communications from lead acquisition through sales qualification, ensuring they are structured, persona-focused and commercially effective. A key part of the role will be strengthening our newsletter programme and turning it into a high-quality, insight-led channel aligned to enterprise audiences.Â
This role is about bringing clarity, consistency and performance to our email and nurture activity. You will work closely with Marketing, Sales and Product Marketing to ensure lifecycle communications support pipeline growth across our enterprise B2B SaaS portfolio.Â
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Day-to-Day ResponsibilitiesÂ
Strategy & SegmentationÂ
- Own the prospect lifecycle strategy across key funnel stagesÂ
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- Define clear segmentation and persona frameworksÂ
- Build and optimise persona-led nurture journeysÂ
- Strengthen and structure the newsletter programme as a core engagement channelÂ
- Align lifecycle communications with demand generation and sales prioritiesÂ
Execution & OptimisationÂ
- Design, build and optimise automated email journeysÂ
- Improve engagement and MQL to SQL conversionÂ
- Develop and execute an experimentation roadmapÂ
- Maintain clear documentation and lifecycle standardsÂ
Reporting & CollaborationÂ
- Build simple, commercially focused lifecycle reportingÂ
- Translate performance data into actionable recommendationsÂ
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- Partner cross-functionally to ensure alignment across marketing and salesÂ
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What We’re Looking ForÂ
- 6+ years in B2B SaaS email, CRM or lifecycle rolesÂ
- Strong hands-on experience with HubSpotÂ
- Proven experience improving and scaling email nurture programmesÂ
- Experience building persona-led segmentation modelsÂ
- Data-driven mindset with clear reporting capabilityÂ
- Experience supporting enterprise or complex B2B offeringsÂ
- Strong stakeholder management and communication skillsÂ
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If you are ready to join our journey, please apply!
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Equal Opportunity Employer
Enhesa is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other legally protected characteristic.
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