Senior Email & Lifecycle Manager

Enhesa • United State
Remote
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AI Summary

Lead the professionalization and optimization of Enhesa's prospect email and nurture engine across the entire lifecycle. Design and execute persona-led automated email journeys, strengthen newsletter programs, and drive MQL to SQL conversion. Requires 6+ years of B2B SaaS email experience, strong HubSpot expertise, and data-driven reporting skills.

Key Highlights
Own prospect lifecycle strategy from lead acquisition to sales qualification
Build and optimize persona-led nurture journeys and newsletter program
Collaborate closely with Marketing, Sales, and Product Marketing teams
Improve engagement and MQL to SQL conversion rates
Develop experimentation roadmap and maintain lifecycle standards
Key Responsibilities
Own the prospect lifecycle strategy across key funnel stages
Define clear segmentation and persona frameworks
Build and optimise persona-led nurture journeys
Strengthen and structure the newsletter programme as a core engagement channel
Align lifecycle communications with demand generation and sales priorities
Design, build and optimise automated email journeys
Improve engagement and MQL to SQL conversion
Develop and execute an experimentation roadmap
Maintain clear documentation and lifecycle standards
Build simple, commercially focused lifecycle reporting
Translate performance data into actionable recommendations
Partner cross-functionally to ensure alignment across marketing and sales
Technical Skills Required
HubSpot email marketing CRM data-driven mindset reporting capability
Benefits & Perks
competitive salary package
flexible home-working policy

Job Description


Who We Are:

Enhesa is the leading provider of regulatory and sustainability intelligence worldwide. As a trusted partner, we empower the global business community with the insight to act today and prepare for tomorrow to create a more sustainable future - positively impacting our environment, our health, our safety, and our future. Navigating the fast-changing compliance and sustainability landscapes, we help them understand not just what they should do (first) but also how to do it. Both in their unique business and anywhere in the world. Now and in the future.

Our Mission:

  • Identify EHS requirements for the industry
  • Provide EHS compliance tools to companies
  • Advise companies in developing and implementing corporate EHS strategies

Enhesa’s core clients include Fortune 500 multinational companies. For more information, visit www.enhesa.com

As part of our highly dynamic team, we offer:

  • A competitive salary package & benefits with a flexible home-working policy
  • Work/life balance and a fast-paced and driven environment
  • Accountability and pride for your projects

About the Role 

We’re looking for a Senior Email & Lifecycle Manager to professionalise and elevate Enhesa’s prospect email and nurture engine. 

You will own our always-on lifecycle communications from lead acquisition through sales qualification, ensuring they are structured, persona-focused and commercially effective. A key part of the role will be strengthening our newsletter programme and turning it into a high-quality, insight-led channel aligned to enterprise audiences. 

This role is about bringing clarity, consistency and performance to our email and nurture activity. You will work closely with Marketing, Sales and Product Marketing to ensure lifecycle communications support pipeline growth across our enterprise B2B SaaS portfolio. 

 

Day-to-Day Responsibilities 

Strategy & Segmentation 

  • Own the prospect lifecycle strategy across key funnel stages 
  • Define clear segmentation and persona frameworks 
  • Build and optimise persona-led nurture journeys 
  • Strengthen and structure the newsletter programme as a core engagement channel 
  • Align lifecycle communications with demand generation and sales priorities 

Execution & Optimisation 

  • Design, build and optimise automated email journeys 
  • Improve engagement and MQL to SQL conversion 
  • Develop and execute an experimentation roadmap 
  • Maintain clear documentation and lifecycle standards 

Reporting & Collaboration 

  • Build simple, commercially focused lifecycle reporting 
  • Translate performance data into actionable recommendations 
  • Partner cross-functionally to ensure alignment across marketing and sales 

 

What We’re Looking For 

  • 6+ years in B2B SaaS email, CRM or lifecycle roles 
  • Strong hands-on experience with HubSpot 
  • Proven experience improving and scaling email nurture programmes 
  • Experience building persona-led segmentation models 
  • Data-driven mindset with clear reporting capability 
  • Experience supporting enterprise or complex B2B offerings 
  • Strong stakeholder management and communication skills 

 

If you are ready to join our journey, please apply!

 

Equal Opportunity Employer
Enhesa is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other legally protected characteristic.

 


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