Senior Amazon Brand Manager

I’m helping Decolure find a top candidate to join their team full-time for the role of Senior Amazon Brand Manager.

You'll drive multi-brand Amazon growth, owning P&L and executing data-driven strategies directly with the CEO.

Compensation:

Hidden

Location:

Remote: Mexico

Mission of Decolure:

"We specialize in transforming a house into a home that the buyer is looking for, or a space that perfectly reflects your family’s style, needs and comfort (redesign)."

What makes you a strong candidate:

• You are an expert in Pay-per-click (PPC), Market analysis, Inventory management, E-commerce strategy, Brand management.
• You are proficient in Keepa, Helium 10, Financial analysis, Data Dive.
• English - Conversational

Responsibilities and more:

ABOUT THE OPPORTUNITY

We're looking for a Brand Manager who doesn't just monitor dashboards. You interpret them, act on them, and use data to make real decisions across a multi-brand Amazon portfolio. If you think in terms of TACoS, CVR gaps, keyword rank trajectories, and contribution margins, and you know how to turn that into action plans with owners, deadlines, and success metrics, keep reading.

ABOUT US

Decolure is a US-based e-commerce company generating $18M+ annually on Amazon, with expanding presence on TikTok Shop and DTC Shopify. We operate 5 private label brands with 20+ active products across the portfolio.

What makes us different: we're building one of the most data-driven operations in the private label space. Our team uses advanced analytics, AI-powered operational agents, custom data pipelines, and structured decision frameworks to manage every aspect of the business , from keyword-level PPC decisions to inventory forecasting to competitive intelligence. This isn't a company where you'll be making gut calls. Every decision is backed by data, and every action plan has measurable outcomes.

We're a 27-person distributed team across the world. We operate in a fast-paced, high-autonomy environment where ownership and accountability matter more than hours logged.

THE ROLE

As Amazon Brand Manager, you'll own the performance of assigned brands within our portfolio. You're the person who sees the full picture, connecting PPC performance to listing quality to inventory health to competitive positioning, and drives cross-functional execution to hit targets.

You will report directly to the CEO and work alongside a Brand Management team, PPC specialists, a Data Operations team, and AI-powered operational agents that surface insights, flag anomalies, and generate weekly audit drafts for your review.

KEY RESPONSIBILITIES

Strategic Brand Performance

Own end-to-end brand P&L accountability for assigned products, including revenue, margin, advertising efficiency, and organic growth

Conduct weekly brand performance reviews using our Four-Quadrant Diagnostic Framework (STRONG / VISIBILITY / CONVERSION / BOTH FAILING) across keyword syntax segments

Develop and execute brand strategies that balance profitability with growth. We prioritize margin over revenue

Set and track measurable KPIs: TACoS, organic share, keyword rank targets, CVR vs market benchmarks, contribution margin

Manage products through their lifecycle, from launch phase (higher TACoS acceptable, rank-building focus) through maintenance (margin defense, organic dominance)

Data Analysis & Decision-Making

Analyze SQP (Search Query Performance), business reports, PPC data, keyword rank tracking, and competitive intelligence to diagnose performance issues

Interpret keyword-level and syntax-segment-level data to identify root causes, not just symptoms

Build and maintain product-level profitability models including true COGS, FBA fees, advertising costs, returns, and LTSF exposure

Use data tools (Helium 10, DataDive, Keepa, SellerBoard, and internal dashboards) to monitor and optimize performance daily

Review AI-generated audit drafts and weekly performance reports. Validate findings, add strategic context, and convert insights into action plans

Cross-Functional Coordination

Collaborate with PPC specialists on campaign strategy, bid optimization, and budget allocation aligned with brand-level goals

Work with the inventory and logistics team to manage DOS (Days of Supply), prevent stockouts on hero SKUs, and mitigate LTSF (Long-Term Storage Fee) exposure

Coordinate with product development on listing improvements, packaging changes, and product enhancements driven by review analysis and competitive gaps

Partner with the creative team on A+ content, image optimization, and video content development

Communicate action plans with clear ownership, deadlines, and success metrics. No open-ended initiatives

Operational Excellence

Monitor account health, listing integrity, Buy Box ownership, and suppress/deactivation alerts daily

Track and manage competitive threats including pricing changes, new entrants, review velocity shifts, and promotional activity

Manage product review strategy including Vine enrollment, negative feedback response, and review velocity tracking

Optimize operational costs (FBA fees, storage fees, referral fees) and identify cost-saving opportunities proactively

Handle Seller Support cases, appeals, and listing reinstatement when needed

WHAT WE'RE LOOKING FOR

Required Experience

3 to 5+ years of hands-on Amazon Brand Management for private label brands (not reselling, not agency-side)

Proven track record managing Amazon brands at $5M+/year revenue

Deep expertise with Amazon Seller Central, including Business Reports, SQP, Advertising Console, Inventory Management, and Brand Analytics

Strong PPC knowledge. You understand campaign structures, match types, placement strategy, ACOS vs TACoS, and how advertising connects to organic rank

Proficiency with Amazon analytics tools: Helium 10, Keepa, DataDive, SellerBoard, or equivalent

Advanced Google Sheets skills (VLOOKUP, INDEX/MATCH, pivot tables, conditional formatting, weighted calculations)

Experience managing cross-functional teams across time zones

Preferred Experience

Experience in competitive consumer goods categories on Amazon

Familiarity with product launch strategy on Amazon (ranking campaigns, review generation, phase-based scaling)

Experience with inventory planning, including DOS calculations, LTSF management, and reorder timing

Exposure to competitive intelligence tools and methodologies

Experience working alongside data teams or AI/automation tools in an operational context

WHO YOU ARE

You think in terms of data and frameworks, not opinions. Every recommendation you make is backed by specific metrics

You're proactive, not reactive. You identify problems before they become crises

You're comfortable with ambiguity and can prioritize ruthlessly when multiple things need attention

You take ownership. When something is your responsibility, you drive it to completion with measurable results

You communicate clearly and concisely. You can explain a complex problem and your recommended solution in a few sentences

You're detail-oriented but don't lose sight of the strategic picture

WHAT YOU'LL GET

Competitive salary based on experience

Fully remote position. Work from anywhere

Direct access to the CEO. Your ideas and analysis reach the decision-maker, not a middle manager

Advanced tooling and infrastructure, including AI-powered analytics, custom dashboards, and automated reporting that let you focus on strategy instead of data entry

A team that values data-driven decision-making and continuous improvement

Opportunities for growth as the company expands into new marketplaces and channels

Employee discounts on Decolure products

WHAT A TYPICAL WEEK LOOKS LIKE

Monday: Review weekend sales data, check inventory levels on fast-movers, scan for competitor price changes or new deals. Review AI-generated performance flags from the weekend. Prioritize action items for the week.

Tuesday to Thursday: Dig into brand performance , weekly audit reviews, PPC optimization calls with the ad team, listing improvement coordination with creative, inventory health checks with logistics. Handle any escalations (listing suppressions, competitor attacks, account health issues).

Friday: Weekly performance wrap-up and reporting. Update trackers and action plans. Strategic planning for the coming week. Flag any decisions needed from leadership.

Your potential leader(s):

• Erik Fisher -