Marketing Automation Specialist

📍 Location: Remote (Germany)

🕒 Employment Type: Full-Time

💼 Level: Junior to Mid-Level / Mid-Level

We are a growth-focused organization dedicated to creating meaningful customer experiences through data-driven marketing strategies and innovative technology solutions. Our team combines creativity, analytics, and automation to drive engagement, lead generation, and business growth.

We value collaboration, continuous learning, and measurable results.

We are seeking a detail-oriented Marketing Automation Specialist to manage, optimize, and scale our marketing automation initiatives. You will be responsible for building automated customer journeys, improving lead nurturing processes, and supporting marketing performance through data-driven insights.

This role is ideal for someone who enjoys combining marketing strategy with technology and process optimization.

• Build, manage, and optimize automated marketing campaigns and customer journeys
• Create and maintain email marketing workflows, lead nurturing programs, and segmentation strategies
• Manage marketing automation platforms and CRM integrations
• Monitor campaign performance and identify opportunities for optimization

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• Collaborate with marketing, sales, and product teams to improve lead generation and conversion processes
• Develop audience segmentation and personalization strategies
• Ensure data quality and maintain marketing databases
• Create reports and dashboards to track marketing KPIs and campaign effectiveness
• Conduct A/B testing to improve campaign performance
• Stay updated on marketing automation trends, tools, and best practices

• Bachelor’s degree in Marketing, Business, Communications, or related field (preferred)
• 2–4 years of experience in marketing automation, CRM marketing, or digital marketing
• Experience with marketing automation platforms such as HubSpot, Marketo, Pardot, ActiveCampaign, or similar tools
• Familiarity with CRM systems and lead management processes
• Understanding of email marketing, customer lifecycle marketing, and lead nurturing strategies

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• Experience with analytics and reporting tools
• Strong attention to detail and analytical mindset
• Excellent organizational and project management skills
• Strong communication and collaboration abilities
• Ability to work independently in a remote environment

• Fully remote work setup (Germany / CET-friendly)
• Opportunity to work with modern marketing technology and automation tools
• Collaborative and innovative marketing environment
• Professional development and career growth opportunities
• Exposure to global marketing campaigns and customer engagement strategies
• Competitive salary and benefits package