Chief Marketing Officer (CMO)

Chief Marketing Officer (CMO)

Location: Dublin, Ireland (on-site; relocation required if not currently based in Dublin)

Reporting to: Chief Executive Officer (CEO)

About Foodhub

Foodhub is a fast-growing global technology company entering an exciting new phase of expansion. With a newly established Dublin headquarters and operations across the UK, USA, ANZ and India, we are building a high-calibre senior leadership team to help shape the future of the business.

This is a rare opportunity to join at a pivotal stage — the energy and ambition of a scale-up, backed by the stability and success of an established international business. Foodhub is profitable, debt-free, and has delivered sustained year-on-year growth across multiple international markets.

As we accelerate our global expansion strategy through both organic growth and international acquisitions, we are looking for ambitious leaders who want to play a defining role in building something significant. This is more than a leadership position — it’s an opportunity to influence the direction of a dynamic global business at the start of its next major growth chapter.

Overview

Foodhub is seeking a highly experienced and commercially driven Chief Marketing Officer (CMO) to lead our global marketing strategy and drive customer acquisition, brand growth, and market expansion.

This is a critical executive leadership role responsible for building a world-class marketing function that supports Foodhub’s ambitious growth plans across multiple international markets. The CMO will work closely with the CEO and executive leadership team to define and execute a scalable, data-driven marketing strategy that strengthens Foodhub’s market position and accelerates growth.

The role requires a strategic yet hands-on leader with deep expertise in performance marketing, brand development, and customer lifecycle management within high-growth, technology-led businesses.

This role will involve regular international travel across Foodhub’s global markets to ensure alignment, execution, and strong local market impact.

Key Responsibilities

Marketing Strategy & Leadership

• Define and lead Foodhub’s global marketing strategy aligned with business objectives and growth targets.

• Translate company vision into clear, measurable marketing plans across all regions.

• Partner with the CEO and executive team to shape overall business strategy and expansion plans.

• Build and lead a high-performing global marketing organisation.

Customer Acquisition & Growth

• Own customer acquisition strategy across all markets, driving scalable and cost-effective growth.

• Optimise performance marketing channels including paid media, SEO, app growth, and partnerships.

• Develop and execute strategies to improve conversion, retention, and lifetime value.

• Continuously test, measure, and optimise campaigns using data-driven insights.

Brand & Market Positioning

• Lead the development and execution of a strong, differentiated global brand strategy.

• Ensure consistent brand messaging and positioning across all markets and customer touchpoints.

• Drive brand awareness and engagement through integrated marketing campaigns.

• Oversee PR, communications, and reputation management.

Data, Insights & Performance

• Establish clear marketing KPIs and reporting frameworks aligned to business outcomes.

• Leverage data and analytics to inform decision-making and optimise marketing effectiveness.

• Drive a culture of experimentation, testing, and continuous improvement.

• Provide regular performance insights to the CEO and executive team.

Product & Commercial Collaboration

• Work closely with product, technology, and commercial teams to align marketing with product development and market needs.

• Support go-to-market strategies for new products, features, and market launches.

• Ensure strong alignment between marketing activity and revenue growth objectives.

Team & Capability Building

• Build, develop, and retain a high-performing global marketing team.

• Establish scalable structures, processes, and ways of working across regions.

• Foster a culture of accountability, innovation, and high performance.

• Develop internal talent and leadership capability within the marketing function.

Budget & Resource Management

• Own and manage the global marketing budget, ensuring efficient allocation of resources.

• Drive strong return on investment across all marketing activity.

• Identify opportunities to optimise spend and improve efficiency at scale.

Qualifications & Experience

• Proven experience as a CMO or in a senior marketing leadership role within a high-growth, global organisation.

• Direct experience within the food ordering, hospitality technology, marketplace, or POS/EPOS industry is highly desirable.

• Strong background in performance marketing, digital acquisition, and growth strategy.

• Demonstrated success in scaling marketing functions across multiple markets.

• Deep understanding of customer acquisition, retention, and lifecycle marketing.

• Strong analytical and data-driven decision-making capabilities.

• Experience managing large marketing budgets and delivering measurable ROI.

• Track record of building and leading high-performing, globally distributed teams.

• Exceptional stakeholder management and ability to influence at executive and board level.

• Degree in marketing, business, or a related field (MBA or equivalent preferred).

Key Skills & Attributes

• Strategic thinker with strong commercial acumen.

• Results-driven with a focus on measurable growth and performance.

• Strong leadership and team-building capabilities.

• Highly analytical with a data-first mindset.

• Creative and innovative approach to problem-solving.

• Excellent communication and storytelling skills.

• Resilient and adaptable in a fast-paced, high-growth environment.

• Culturally aware with experience operating across global markets.

• Willingness and ability to travel internationally on a regular basis.

Benefits

• Competitive compensation and executive benefits package.

• Opportunity to lead and scale a global marketing function in a fast-growing technology company.

• Direct partnership with CEO and executive leadership team.

• Dynamic and collaborative work environment with significant impact and ownership.

• 33 days annual leave per year (including public holidays).

• Option to buy up to 5 additional annual leave days per year.

• Guaranteed day off on your birthday (when requested).

• Option to purchase Bupa Select Complete Health Insurance (Medical History Disregarded) for self and family at a significantly discounted rate.

• €35 monthly gym contribution.