About TaxValet
At TaxValet, we're not just crunching numbers – we're transforming emotions. We turn the stress of USA sales tax into peace of mind, and we're looking for a marketing virtuoso to amplify our message and accelerate our growth.
We're not just a tax company. We're an emotions company. We believe that the work we do is a reflection of our higher purpose in life. And if the work isn't fulfilling and enjoyable, what's the point? At our company, our Core Purpose is to "transform negative emotions into something positive for our clients, partners, and each other". It just so happens that we do that by eliminating the hassle and stress of sales tax. We are looking for candidates who are enthusiastic and want to work towards our Core Purpose, too.
As a fractional sales tax department, TaxValet handles everything for clients, from nexus analysis to permit registrations, filings, audit support, and more. Unlike traditional sales tax software that overpromises and underdelivers, we provide a comprehensive, custom-tailored solution that grows with our clients' businesses. And unlike traditional professional service firms, we offer an all-inclusive solution for a simple, predictable monthly rate with no billable hours.
We're a fast-growing, fully remote, financially stable, and profitable business with an AWESOME team of 60-ish teammates. We're building a world-class fractional sales tax department, and new team members will be part of the reason why.
As a certified B-Corporation, TaxValet is committed to using business as a force for good. This means we consider the impact of our decisions on our team, clients, community, and environment. We're also a "give 1%" organization, dedicating 1% of profit, employee time, and service time to nonprofits.
We are a core-value-driven business. That means we hire, promote, and reward based on alignment with our core values:
- Feel It: We value connecting with the real emotions and experiences of others. We also value respectfully sharing our own real emotions and experiences with others.
- Shape It: We proactively contribute our ideas and talents by speaking up, challenging the status quo, and taking calculated risks to shape our future.
- Own It: We take full responsibility for our actions, decisions, and outcomes. We use both successes and failures as opportunities for growth, openly sharing lessons learned.
- Crush It: We relentlessly pursue exponential impact in our business and life.
- Question It: Be curious. Ask questions. Seek clarity in the pursuit of continuous improvement and excellence. Create a culture of fearless inquiry.
If you're enthusiastic about transforming negative emotions into something positive and want to work towards our Core Purpose, we'd love to hear from you!
About The Role
Job Title: Digital Marketing Manager
Location: 100% Remote work with core working hours of 5 PM - 10 PM SAST. Strong preference for Cape Town residents.
Ready to orchestrate a digital marketing symphony? As our Digital Marketing Manager, you'll be the architect of TaxValet's digital future, building and leading a world-class function from the ground up. This pivotal role will drive the company's accelerated growth by:
- Crafting and executing data-driven digital marketing strategies aligned with TaxValet's business objectives.
- Leading all digital marketing initiatives, including (but not limited to) SEO, PPC, email marketing, social media, and content distribution.
- Implementing and managing robust systems for measuring digital marketing effectiveness, including tracking mechanisms and comprehensive metrics dashboards.
- Optimizing the digital marketing budget to ensure maximum ROI across all channels and initiatives.
- Staying at the forefront of digital marketing trends and technologies to maintain TaxValet's competitive edge.
- Collaborating with other teams to ensure integrated marketing efforts and support overall business goals.
- Contributing significantly to TaxValet's digital transformation, playing a key role in establishing the company as the undisputed leader in the sales tax industry through digital channels.
This role offers a unique opportunity to shape the digital marketing future of a rapidly growing company, directly impact business growth, and build a function from the ground up in an environment that values innovation, data-driven decision making, and transformative client experiences.
Your Primary Responsibilities
- Digital Marketing Strategy and Execution: Develop and implement comprehensive digital marketing strategies aligned with TaxValet's business goals. Create detailed digital campaign plans, execute them effectively, and continuously optimize based on performance data. Implement and manage the RACE (Reach, Act, Convert, Engage) planning framework for all digital marketing activities.
- Channel Management and Optimization: Lead and optimize all digital marketing channels, including SEO, PPC, email marketing, social media, and content distribution. Ensure TaxValet maintains a strong and growing online presence across all relevant digital platforms. Implement best practices for each channel based on Smart Insights SOPs.
- Performance Measurement and Analytics: Establish and manage a robust system for tracking digital marketing KPIs and ROI. Implement and oversee comprehensive marketing metrics dashboards, using data to drive decision-making. Utilize advanced analytics tools to gain insights and optimize digital marketing performance.
- Marketing Technology Stack Management: Manage and optimize TaxValet's marketing technology stack, including Hubspot CRM and other relevant tools. Stay updated on emerging marketing technologies and implement new tools as necessary to improve efficiency and effectiveness.
- Cross-Functional Collaboration: Work closely with sales, client onboarding, and leadership teams to ensure digital marketing efforts support overall business objectives. Collaborate with the Content Marketing Strategist to ensure effective content distribution and promotion across digital channels.
- Digital Transformation Leadership: Lead TaxValet's digital marketing transformation efforts, implementing new processes, technologies, and best practices. Educate and train other team members on digital marketing best practices and emerging trends.
- Campaign Planning and Execution: Lead the end-to-end process of digital marketing campaigns from conceptualization to implementation. Develop creative briefs, coordinate with internal teams and external agencies, oversee content creation, manage timelines, and ensure campaigns are executed flawlessly across all digital channels. Continuously monitor campaign performance, conduct A/B testing, and make data-driven optimizations to maximize ROI.
Your Qualifications
You're not just a digital marketer – you're a growth strategist, a data wizard, and a digital transformation leader. The ideal candidate will bring:
Professional
- 5+ years of experience in digital marketing management, preferably in a B2B environment
- Proven track record in developing and executing successful digital marketing strategies
- Strong proficiency in digital marketing channels including SEO, PPC, email marketing, and social media
- Experience with marketing automation and CRM systems, particularly Hubspot
- Advanced knowledge of digital analytics tools (e.g., Google Analytics)
- Demonstrated ability to manage and optimize digital marketing budgets
- Experience in implementing and managing digital marketing SOPs and frameworks (e.g., RACE)
- Strong analytical and data interpretation skills
- Excellent project management and team leadership abilities
- Superior communication and stakeholder management skills
- Bachelor's degree in Marketing, Digital Media, or related field; MBA or relevant master's degree preferred
- Digital marketing certifications (e.g., Google Ads, Google Analytics, Hubspot) are a plus
Interpersonal
- You're excited by the prospect to build the marketing function from scratch.
- You're ready to dive-in, and begin planning, executing, and learning what's working (or not) quickly.
- You're resourceful and take a proactive approach to learning and problem solving.
- You have drive and initiative, with experience to back it up. You aren't waiting for a lot of direction.
- Collaborative spirit and ability to work effectively with various teams and leadership.
- Self-motivated with strong project management and organizational skills.
Please note that the final step before being hired is for you to
arrange reference calls with three of your former managers.
Specific Measures of Success
No surprises here! After a year on the job, you'll be measured by these specific outcomes:
- Lead Generation: Within a year, you have doubled the number of leads generated per month to 400/month
- New Consultation Requests: Within a year, you have increased the number of new client consultation requests from an average of 30/mo to 60/mo
- SOP Implementation: Within 12 months, you have implemented at least 12 Smart Insights SOPs based on the RACE framework
- Marketing Results Dashboard: Within six months, you have generated two dashboards: one showing the ROI of marketing channels and investment, and another showing campaign performance and marketing KPI performance.
- Quarterly Rocks (goals): All rocks have at least an 80% completion rate for the year.
- Education Hours. Complete 8 hours per quarter in work-related education or training.
Compensation And Benefits
Ready for a workplace that values your marketing genius? We believe working side-by-side with an awesome team is the greatest benefit there is, but there are other reasons why we love working at TaxValet including:
- Base salary and potential annual bonus competitive with market rates (dependent on experience)
- 43 days off per year. This includes 22 holidays per year, plus 21 days of PTO per year. Yes, seriously.
- 3 additional days off per year to volunteer with a non-profit organization of your choice.
- A stipend for health insurance.
- 100% Remote work with core working hours of 5PM - 10 PM SAST.
- The ability to participate in the company profit sharing program the year after your hire date (pending passing a financial literacy quiz.)
Some intangible benefits include:
- In a recent survey, 100% of employees scored working at TaxValet a 9 or 10 out of 10.
- Learn relevant and in-demand skills you'll have for the rest of your career.
- Opportunity to have a real impact and grow your career with a growing company.
- Opportunity to join company retreats.
- A fast-growing and entrepreneurial environment.
- TaxValet was named #6 on Quartz's Best Companies for Remote Workers list in 2023. Come join us and find out why!
Are You Our Next Teammate?
We'd love to be in touch. Please apply online with a
resume and cover letter. Each application will be reviewed with intention and care. So, the more effort you put in up-front, the higher likelihood we'll reach out. If there's a mutual interest, we'll reach out to you to collect additional information. Thanks, and we're really looking forward to meeting you.
Commitment to Diversity, Equity, and Inclusion
We're actively taking steps to make sure our culture is inclusive and that our processes and practices promote equity for all, including people of color, people from working-class backgrounds, women, and members of the LGBTQ+ community. We welcome and encourage applications from people with these identities or members of other historically marginalized groups.
Research shows that women and people of color tend not to apply to jobs unless they believe they are 100% qualified and apply to fewer senior-level positions. With that in mind, we encourage you to apply if you're not sure whether you meet our qualifications. We'd love to have the opportunity to consider you.
