Join Puffy's team at our Dubai headquarters, situated in the world's safest and most globally connected city. Puffy is a rapidly expanding e-commerce retailer renowned for our exceptional mattresses loved by millions of sleepers in North America. Since entering the bed-in-a-box market in 2016, we've achieved consistent year-on-year growth and garnered attention from top publications like Entrepreneur.com and TechCompanyNews. Our product line now includes a complete range of bedroom essentials, from pillows to bedding and accessories.
We at Puffy, Dubai, seek a seasoned Senior Digital Marketing Manager to join our dynamic team. This pivotal role is designed for a marketing maestro who excels in sculpting high-impact growth strategies and campaigns for the e-commerce landscape. The perfect fit for us would be a strategic thinker with a knack for innovation, someone who has previously orchestrated successful growth campaigns that have tangibly elevated e-commerce businesses. At Puffy, you'll find an environment that values visionary marketing and data-driven results, where your expertise will directly contribute to shaping the future of our online presence.
Why joining us could be the next best step in your career?
- Get hired within 2 weeks: Typically, we extend a job offer within two weeks from a candidate's initial application to Puffy.
- Unmatched compensation: Max monthly salary, up to 40k AED monthly + a 10% monthly bonus.
- 100% Tax-Free income: Relocate to Dubai, and you keep ALL your earnings.
- Seamless relocation: We offer full relocation support, including flights, visa sponsorship, and two weeks of hotel accommodation on arrival.
- Embrace Diversity & Inclusion: We are committed to building and maintaining an inclusive and diverse company with 16+ nationalities currently in our Dubai team.
- Accelerate your career trajectory: Experience accelerated career growth within your role through a clear path and annual internal promotion opportunities.
- Rapid business expansion: Puffy’s headcount increased by 10% in 2023, demonstrating our substantial growth potential.
- Forbes Member CEO: Gain valuable experience working with a CEO who is a member of the Forbes Council.
- Prime Location in Dubai: You will work full-time at our state-of-the-art, centrally located office space in the center of Dubai Internet City.
- Health & Lifestyle: We prioritize a healthy lifestyle. On top of world-class health insurance (dental & vision included), our canteen is stocked with organic snacks, juices, fruits, tea & coffee.
- Top-tier equipment and tech stack: We provide the best equipment and technology to empower you in your work.
Responsibilities:
- Strategy Development: Craft and implement growth strategies to drive user acquisition, retention, and revenue.
- Develop and execute comprehensive digital marketing strategies across multiple channels, including SEO, social media, email, and content marketing
- Lead the creation and implementation of content marketing initiatives to drive engagement and conversions
- Analyze campaign performance, user behavior, and market trends to inform strategic decisions
- Engage in user testing to uncover valuable market insights.
- Collaborate with the e-commerce team to optimize the customer journey and improve conversion rates. Work closely with the marketing, product, sales, and tech teams to drive growth initiatives and optimize user funnels.
- Budget Management: Allocate and manage the growth budget to ensure ROI and efficient resource utilization.
- Campaign Design & Execution: Ideate, develop, and execute innovative test campaigns to drive growth. Analyze results to refine and optimize future campaigns.
- Oversee email marketing campaigns, including list segmentation and personalization strategies
- Customer Insights: Leverage customer insights to tailor growth strategies that resonate with target demographics.
- Innovation Leadership: Stay ahead of the curve by identifying and leading the adoption of new growth marketing tools and technologies.
- Partner Management: Collaborate with external partners and agencies to supplement internal growth efforts and achieve business objectives.
Required skills/experience:
- 5+ years of experience in digital marketing, with a focus on B2C / D2C e-commerce segment
- Proven track record of managing successful digital marketing campaigns across multiple channels for online businesses.
- Strong analytical skills with experience in tools such as Google Analytics, Google Ads, and social media analytics platforms.
- In-depth knowledge of CRM systems, marketing automation and customer segmentation strategies.
- Experience with A/B testing and conversion rate optimization techniques.
- Excellent project management skills.
- Ideal Candidate we're looking for a hands-on digital marketing expert who thrives in a fast-paced e-commerce environment. The ideal candidate is data-driven, creative, and passionate about leveraging digital channels to drive business growth. You should be comfortable rolling up your sleeves to manage campaigns directly while also providing strategic direction. Strong communication skills, adaptability, and a growth mindset are essential for success in this role.
- Education: Bachelor's degree in Marketing, Business, or related field; MBA is a plus
What’s next?
Click “Apply” to start your application today! We've optimized our recruitment process into 3 simple steps. We want to ensure that all applicants have a fair and equal chance, so we use our Phase 1 online assessment. This minimizes unconscious bias in our hiring process. Successful candidates will be invited to Phase 2 within one business day of the successful completion of Phase 1.
