Relocation opportunity to Australia – Senior Performance Media Director.
Explore exciting career opportunities in Perth, Western Australia!
Join us in one of Australia's fastest-growing cities, where career advancement meets an unparalleled quality of life. From thriving industries in mining, technology, and beyond to a vibrant cultural scene and world-class education, Perth offers endless possibilities for professional growth.
Beyond work, Perth boasts pristine beaches, sprawling parks, and a family-friendly environment perfect for creating lasting memories. With top-notch healthcare, excellent schools, and a welcoming community, it's an ideal place to raise a family while pursuing your career ambitions.
dentsu is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy through five global leadership brands; Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.
We are now excited to invite applications for the role of Senior Performance Director - Search with our awesome team in Carat Perth – Western Australia.
Check out some of the recent achievements this great team can boast:
- WA is a quickly maturing digital market with unrivalled growth potential
- Digital media and CX are central to our agency’s growth
- Carat/dentsu is # 1 Media Agency in WA (Media Partner NPS)
- Won 2024 Agency of the Year award at recent Campaign Brief Awards – for the second year in a row!
- Shortlisted for MFA Best use of Data Awards
The role:
The Senior Performance Director specializing in Search (SEM) will be responsible for leading and managing our search engine marketing efforts. This role requires a deep understanding of SEM strategies, the ability to analyze performance data, and a track record of driving successful campaigns and growing strong teams.
Core responsibilities:
- Develop, implement, and oversee sophisticated Search strategies to meet business objectives such as customer acquisition, lead and revenue growth - maximizing ROI
- Design and execute comprehensive Search campaigns using advanced techniques
- Advanced Campaign Optimization: Manage the full lifecycle of SEM campaigns, from keyword research, ad creation to optimization and reporting
- Utilise advanced bid management techniques and automated bidding strategies within SA360
- Conduct A/B and multivariate tests to optimise copy, landing pages, and bid strategies
- Leverage Google Analytics, Adobe Analytics, and other data platforms to perform deep-dive analyses of SEM performance metrics
A bit about you:
- Demonstrated experience and medium to advanced skill level with: SA360, Google Analytics, Adobe Analytics, SQL, Google Tag Manager, Google Ad Scripts, other relevant Data & Analytics platforms
- Experience in implementation and management of tracking solutions using Google Tag Manager, including setting up conversion tracking, custom dimensions, and event tracking
- Ability to develop and maintain scripts and automation tools to streamline SEM operations and reporting
- Excited to develop, lead and mentor a team of SEM specialists, providing guidance on best practices and advanced techniques
- Experienced in leading training sessions and workshops to keep teams updated on the latest SEM tools, trends, and strategies.
- Excellent communication and presentation skills, capable of conveying complex technical concepts to non-technical stakeholders
- Project Management: Strong project management skills with a proven ability to handle multiple projects simultaneously and meet deadlines.
What’s in it for you:
- An opportunity to join dentsu in our incredible Australia team – with relocation allowance, Visa processes covered, and support + assistance in your international move
- Incredible opportunity to thrive professionally and personally in Perth, Western Australia
- Join an amazing global business, whilst retaining the close-knit family feel of our Perth office
- Big client contracts with national scope, opportunity to drive growth, expand your remit and your connections
Become a champion for meaningful progress:
Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.
If you want to belong to a one global network where opportunities are limitless – we look forward to welcoming you.
