Regional Marketing Strategy Lead

Our client is rebuilding and scaling a regional marketing strategy function to strengthen alignment between corporate marketing and local market leadership. This role will serve as a strategic liaison between marketing, regional GMs, and performance teams—ensuring marketing investments are localized, data-driven, and tied directly to lead performance, revenue, and service line growth. This is a heavy analytics and strategy role, ideal for a marketing leader who deeply understands full-funnel performance, ROAS, market dynamics, and local activation across multi-location environments. Candidates must be based in the Northeast region.

Key Responsibilities

• Act as the primary marketing partner to regional and local leadership, building strong relationships with GMs and on-site teams.

• Own regional marketing strategy across ~7 locations, with a strong focus on local market insights, activation, and service line optimization.

• Analyze market-level performance using zip-code analysis, market research, and downstream performance metrics.

• Translate what’s happening in each local market (demand shifts, competition, lead quality, volume trends) into actionable marketing recommendations.

• Evaluate marketing spend down to revenue generated—identifying where to invest more, where to pull back, and how to improve ROAS.

• Monitor full-funnel KPIs including top-of-funnel performance, lead quality, conversion, and downstream revenue health. • Partner closely with internal performance teams and external agency partners to optimize execution and outcomes.

• Provide clear, data-backed recommendations to corporate marketing on budget allocation and opportunity areas.

• Support the rebuild and scale of the regional strategy function as the team is re-established.

Data, Analytics & Tools

• Leverage reporting tools (Power BI and similar platforms) to export, analyze, and interpret marketing and performance data.

• Track marketing performance, dollar spend, and revenue attribution at the regional and location level.

• Apply advanced analytical thinking to uncover trends, inefficiencies, and growth opportunities across markets.

• Industry experience in Home Services, Home Activation or similar.

• Proven experience as a regional or multi-location marketing leader, marketing strategist, or performance-focused marketing director.

• Strong expertise in ROAS, budget optimization, and marketing performance analysis.

• Deep understanding of full-funnel marketing—from awareness and lead generation through conversion and revenue impact.

• Experience working with distributed teams across multiple regions and locations.

• Comfortable operating in a highly data-driven environment while balancing relationship-building with local leaders.

• Background in market research, geo/zip-code analysis, or location-based marketing strongly preferred.

Travel & Work Environment

• Fully remote role with home base flexibility- must be based in the Northeast region.

• Quarterly regional travel and occasional on-site visits to support relationship-building and local market alignment.

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