Digital Marketing Executive in GUATEMALA

This position is fully remote and available for applicants living in Mexico, Guatemala, Honduras, El Salvador, Nicaragua, Costa Rica, and Panama.

Salary range (DOE): $2500 - $2800 / month

**Please submit your resume in ENGLISH.** Resumes in other languages will NOT be evaluated.

ABOUT THE ROLE:

As a Digital Marketing Executive, you will develop, execute, and optimize digital marketing campaigns across various channels, focusing on driving growth for both Enterprise and Emerging brands globally. Your role will be pivotal in driving lead generation and demand through strategic implementation of paid marketing tactics, while staying abreast of industry trends and leveraging data-driven insights to refine strategies for optimal performance.

KEY RESPONSIBILITIES:

• Execute the strategy effectively across various channels including SEO, PPC, Social Media, Display Advertising, and other relevant platforms, while accurately measuring the performance of each strategy.
• Analyze campaign performance using key metrics and KPIs to assess ROI and effectiveness
• Conduct A/B tests and optimize campaigns for maximum ROI
• Communicate campaign updates and insights to internal stakeholders
• Collaborate with teams to innovate strategies supporting growth objectives
• Conduct keyword research for campaign optimization and targeted reach
• Provide content optimization recommendations to enhance effectiveness
• Build and manage paid search campaigns, identifying optimization opportunities
• Prioritize digital marketing initiatives in alignment with business goals
• Present insights, recommendations, and growth opportunities to stakeholders
• Implement process improvements to streamline campaign execution

QUALIFICATIONS:

• Excellent verbal and written communication skills, with a high degree of professionalism and attention to detail
• Strong analytical skills and the ability to translate business goals into actionable marketing strategies.
• Demonstrated experience in managing paid marketing campaigns across multiple channels, with a focus on driving measurable results and ROI.
• Proven track record of leveraging data-driven insights to optimize campaign performance and achieve business objectives.
• Ability to work autonomously, prioritize tasks effectively, and thrive in a fast-paced, dynamic environment.
• Experience with Google Ads, LinkedIn Advertising, Bing Ads, retargeting, and display advertising is required. Nice-to-have experience includes YouTube Ads, Reddit Ads, and Facebook Ads
• Bachelor's degree in Marketing, Business Administration, or a related field; relevant certifications (e.g., Google Ads, Google Analytics) are a plus.
• Proficiency in ABM (Account-Based Marketing) strategies is preferred but not required.

WHO WE ARE?

Trax Retail is one of the fastest-growing retail merchandising companies in the world. Survey Merchandisers complete more than 90,000 store visits each month, including shelf audits, restocking, planogram maintenance, display assembly, product demos, brand representation, and resets. Merchandisers enjoy flexible schedules, working in a fast-paced environment, and helping great brands improve their in-store execution. Trax Retail not only offers fair compensation and benefits, but a culture that values inclusion, belonging, and opportunities for professional growth.

ALIA Services is one of the renowned recruitment and payroll services companies that operate remotely. We offer one-window solutions for entrepreneurs, small-medium enterprises, companies, corporates, and candidates. With us, a company can shape its organizational goals and objectives into reality by acquiring exceptional human capital with an easy and fast-paced recruitment process.

WHAT DO WE PROVIDE?

• Full time positions with the potential for overtime.
• 100% remote positions.
• Competitive compensation package.
• An inclusive, fast pace exciting environment culture offering accelerated professional growth.
• 1-on-1 coaching with feedback sessions, mentorships, and leadership development programs.
• Opportunities for cross-functional development

HOW ARE WE DIFFERENT?

Historically, outsourcing companies have valued profit over people and compensated for high turnover by underpaying employees. We want to change that. Alia Services not only offers fair compensation and benefits but values inclusion, belonging, and opportunity.

Diversity, Equity, and Inclusion are more than a commitment for Alia Services-- it is the foundation of what we do. Through diverse networks and pipelines, we have a clear vision: to create a Great Place to Work for All. We believe inclusion includes U. Be who U are at Alia Services!

Equal Opportunity Employer Minorities/Women/Veterans/Differently Abled