We're looking for a strategic, hands-on leader to own and evolve our digital experience across all customer-facing websites. This role sits at the intersection of strategy, UX/UI, technology, and content, driving digital transformation and delivering engaging, high-performing web experiences. The ideal candidate will have 8+ years of experience in digital strategy, website management, or UX/UI leadership.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Nice to Have
Job Description
Senior Manager – Website Strategy & Experience
đź“Ť Metro Indianapolis, IN (Relocation assistance provided)
Department: Marketing
Reports to: Vice President of Marketing
About the Role
We’re looking for a strategic, hands-on leader to own and evolve our digital experience across all customer-facing websites. This role sits at the intersection of strategy, UX/UI, technology, and content, driving digital transformation and delivering engaging, high-performing web experiences.
Key Responsibilities
Digital Strategy & Execution
- Own website strategy, roadmap, and performance across all web properties
- Lead digital transformation initiatives including AI, personalization, and analytics
- Align web experience with business goals and customer journey
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Customer Experience & Optimization
- Design seamless, user-centered digital journeys across websites and landing pages
- Drive continuous improvement using data, A/B testing, and customer insights
- Ensure best-in-class UX/UI, accessibility, and performance
Leadership & Collaboration
- Manage UX/UI resources and external development partners
- Partner cross-functionally with Marketing, IT, Product, and Sales
- Translate business needs into technical and experience solutions
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Platform & Content Ownership
- Oversee CMS, website governance, performance, and scalability
- Define content strategy, information architecture, and SEO (SEO, AEO, GEO)
- Ensure brand consistency and conversion optimization across all digital touchpoints
Analytics & Performance
- Track and report on key performance metrics
- Use data to drive decisions and improve engagement, traffic, and conversions
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Qualifications
- 8+ years in digital strategy, website management, or UX/UI leadership
- Experience with enterprise tools (e.g., AEM, GA4, GTM, Salesforce)
- Strong knowledge of SEO, analytics, CRO, and web technologies
- Proven leadership and cross-functional collaboration skills
Nice to Have
- Experience in both B2B and B2C environments
- Background in AI, personalization, or digital innovation
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