D

Performance Marketing Designer

Directive • Canada
Remote
This Job is No Longer Active This position is no longer accepting applications
AI Summary

Directive is seeking a creative and ambitious designer to develop performance-driven advertising visuals across various social media platforms. This role involves designing and implementing creative assets for A/B testing and optimization, directly impacting client business objectives. Key responsibilities include crafting compelling ad sets and landing pages, producing motion graphics and short-form video, and collaborating with cross-functional teams to drive marketing KPIs. Ideal candidates possess 1-3 years of graphic design experience with a focus on performance marketing and CRO, proficiency in Adobe Creative Suite and Figma, and basic video editing skills.

Key Highlights
Design and implement creative assets for performance-driven advertising and A/B testing.
Produce static, motion graphics, and short-form video content optimized for social media.
Collaborate with cross-functional teams to align creative with audience insights and campaign goals.
Key Responsibilities
Craft compelling design assets such as ad sets and landing pages, that are backed by data to drive improvement of digital marketing KPIs.
Produce motion graphics and basic short-form video cutdowns optimized for social media advertising, including LinkedIn, Instagram, and YouTube.
Edit existing video assets into high-performing ad units tailored to platform specifications, aspect ratios, and attention spans.
Collaborate with the media and content teams to align motion creative with audience insights and campaign goals.
Maintain brand consistency across all static, motion, and video assets while adapting creatively to different audience segments and platforms.
Collaborate with internal teams and client teams to understand business goals, target audience, and additional data points to help with the creation of A/B tests and data driven designs.
Design and implement A/B tests tests and other experiments using CRO tools such as Optimizely, Unbounce, and/or Crazyegg.
Conduct user research, usability testing, and heat mapping analysis to gather insights and validate design decisions.
Continuously iterate and refine designs based on feedback, data insights, and testing outcome.
Manage multiple design projects simultaneously while communicating effectively with project management and additional internal stakeholders to provide updates on the status of their projects, respond to feedback, and ensure that their needs are being met.
Stay updated on industry trends, best practices, and emerging technologies related to CRO and user experience design.

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Technical Skills Required
Figma Photoshop Illustrator InDesign Adobe Premiere Pro Adobe After Effects Optimizely Unbounce Crazyegg
Benefits & Perks
Set living wage
Medical, dental, vision plans, disability, and life insurance coverage
Mental health access through Spring Health
Physical therapy through Omada
Fertility support through Carrott
Thousands of Aaptiv virtual workouts
Complimentary One Medical membership
Unlimited PTO (2-week minimum)
Paid Company Holidays
Your Birthday Off
End of Year Recharge (Closed December 24 - January 1)
Paid Parental Leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure

Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.

Nice to Have
Actively learning how AI and automation can enhance marketing and operations.

Job Description

Directive is a revenue-first marketing consultancy built to serve B2B SaaS, enterprise technology, industrial, and commerce brands. We don't make things look good for its own sake. We build visual systems that hold up under the pressure of performance channels, complex professional services positioning, and a buying audience that starts with a CMO and ends with a CFO.
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Job Overview
Posted Date Apr 15, 2026
Employment Type Full-time
Experience Level Entry level
Location Canada
Category Graphic Design
Company Directive
Mentioned Skills
ai saas figma adobe creative suite designer graphic design illustrator photoshop motion graphics user research graphic designer video editing after effects adobe premiere pro slack zoom

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