About the company:
Medier is an international team of diverse marketers, brand storytellers, experienced media buyers, and global partners. Guided by award-winning specialists, our agency synthesizes innovation, passion, and deep expertise.
We provide full-cycle marketing services to some of the most successful B2B and B2C iGaming companies. Together with our clients, we are experiencing rapid and successful expansion into new markets and business directions. This growth requires a new level of dedication and expertise. At this pivotal moment in our history, we seek highly ambitious and experienced leaders to further elevate our success and strengthen our position.
About the Role:
As our CRM team continues its unstoppable growth, we are looking for a top-level CRM Leader to join us as the Director of Customer Engagement. This individual will bring forward-thinking ideas, knowledge, and practices to add significant value to our business. The role is crucial as we aim to enhance our customer interactions and loyalty, ensuring we remain ahead of industry trends and continue to meet the evolving needs of our clients.
The Director of Customer Engagement will be instrumental in driving our CRM strategies, optimizing customer experiences, and leading a dedicated team of over 55 professionals. This position is essential for sustaining our growth momentum and achieving our ambitious goals.
Key Responsibilities:
Strategic Planning:
- Develop and implement comprehensive customer engagement strategies to enhance customer loyalty and retention.
- Align engagement initiatives with overall business objectives and marketing strategies.
Engagement Management:
- Oversee the day-to-day operations of customer engagement activities, ensuring data integrity and system efficiency.
- Lead the selection, implementation, and optimization of engagement tools and technologies.
- Ensure the CRM system provides an effective sales funnel.
Customer Lifecycle Management:
- Manage customer registration, retention, activation, reactivation, and other CRM strategies.
- Design and execute targeted marketing campaigns to drive customer engagement and satisfaction.
- Develop personalized communication strategies to enhance the customer experience.
Acquisition and Multi-Channel Campaigns:
- Oversee top-line management of customer acquisition strategies.
- Plan and manage multi-channel marketing campaigns (email, SMS, push notifications, etc.).
- Assist with organizing promotional events to reach prospective customers.
Data Analysis & Reporting:
- Analyze customer data to identify trends, insights, and opportunities for growth.
- Track marketing metrics and trends, such as conversion rates and web analytics.
- Create and present regular reports on engagement performance, customer behavior, and campaign effectiveness.
Collaboration & Leadership:
- Work closely with marketing, sales, and customer service teams to ensure a cohesive approach to customer engagement.
- Partner with IT and data teams to ensure seamless integration of engagement systems with other business platforms.
- Manage and mentor a team of customer engagement specialists and analysts.
- Foster a culture of continuous improvement and innovation within the engagement team.
Requirements:
Education:
- Bachelor’s degree in Marketing, Business Administration, or a related field. Master’s degree preferred.
Experience:
- Proven and successful work experience as a Director of CRM, or similar role.
- Experience in both traditional CRM roles and the iGaming sector is a great advantage.
- Experience in leading teams of 60+ people.
- Solid background in customer acquisition strategies.
- Proficiency in a specific language, if required for the role.
- Knowledge of CRM systems and principles, particularly customer lifecycle touchpoints such as email, SMS, push notifications, and more.
- Technical expertise with CRM and analytical systems.
- Experience in land-based or online gambling business is a plus.
Skills:
- Strong analytical and problem-solving skills.
- Exceptional leadership and team management abilities.
- Excellent communication and interpersonal skills.
- Proficiency in data analysis and reporting tools (e.g., Excel, SQL, Tableau).
- Ability to manage marketing projects end-to-end.
- Customer-oriented attitude with a focus on enhancing the customer experience.
We offer:
- The role is based in Limassol, Cyprus. We provide comprehensive employment and relocation benefits with top-notch assistance provided for the employees and family members.
- Unique opportunity to influence the strategic trajectory of one of the industry's fastest-growing companies and lead high-profile initiatives.
- Highly competitive compensation package.
- Wellness and healthcare benefits, 24 days of annual vacation, on-site dining options, convenient office.
Join us to reshape the landscape of marketing
