Marketing Manager

About KnowledgeCity:

At KnowledgeCity, we are committed to delivering top-tier, comprehensive education solutions through our state-of-the-art Learning Management System. Our mission is to empower organizations globally by streamlining employee training and enhancing business efficiency.

We specialize in providing a robust library of thousands of courses across key areas such as Business, Technology, Compliance, Safety, and Professional Development, with new content added monthly. Our training solutions are designed to be both innovative and customizable, ensuring they evolve with the latest industry standards and client needs.

KnowledgeCity is trusted by a wide range of entities, including corporations, organizations, government agencies, and academic institutions worldwide.

We are seeking a dynamic Marketing Manager to join our team.

Responsibilities:

• Continuously develop and enhance creative marketing strategies to drive brand awareness, lead generation, and client acquisition.
• Lead and nurture a high-performing marketing team through coaching, goal setting, and regular performance feedback.
• Conduct in-depth online research to drive thought leadership and produce impactful content such as newsletters, whitepapers, webinars, podcasts, and infographics, establishing KnowledgeCity as a premier information resource.
• Collaborate closely with senior leaders and other departments to craft effective communication strategies that consistently articulate our product’s core benefits.
• Oversee the creation and execution of high-quality written and visual content that aligns with our brand and marketing goals.
• Develop and implement comprehensive digital marketing campaigns within HubSpot, including workflows, automation, and lead nurturing.
• Manage the development and distribution of engaging newsletters and mass email campaigns.
• Analyze website and blog traffic to understand user behavior and identify areas for continuous improvement.
• Create detailed ROI and marketing results reports leveraging Google Analytics, Google Console, and social media analytics tools.
• Lead the recruitment, hiring, and onboarding process for marketing team members, including content writers, copy editors, SEO specialists, and social media specialists.
• Monitor KPIs to measure the success of marketing initiatives and make data-driven decisions for optimization.
• Collaborate with sales and product development departments to ensure alignment and achieve marketing objectives.
• Stay up-to-date on the latest digital marketing trends and best practices to maintain a competitive edge.

Required Experience and Skills:

• Bachelor’s degree in marketing, communications, or a related field
• Minimum 5 years of experience in marketing management
• Proven track record of success in developing and executing marketing campaigns across multiple channels, including email, social media, SEO, and content marketing
• Experience leading and managing a team of marketing professionals
• Strong understanding of marketing analytics and reporting
• Excellent written and verbal communication skills in English
• Proficiency in marketing automation platforms
• Passion for online learning and professional development

Application Process:

Applications will be reviewed as they are submitted. Please allow up to two weeks to receive a response.

Schedule:

• Monday - Friday: 7:00 AM PST - 4:00 PM PST

Benefits:

• Paid time off

Work Location:

• Fully Remote

Salary Range:

• $30,000-$40,000 USD