Senior Director of Sales and Marketing

Senior Director of Sales & Marketing Theme Park $140,000 to $150,000 Full Relocation

PURPOSE of The Senior Director of Sales & Marketing provides leadership and oversight for all ticket and group sales, marketing, marketing management team, campaigns, website, communications, and special events team at the Theme Amusement Park & Waterpark Resort. This role is responsible for driving attendance, revenue, and brand growth. Will oversee in-house marketing department and outsourced adv agency.

The Senior Director of Sales and Marketing aligns departmental strategy with business objectives, oversees key budgets, and ensures that sales, marketing, and events efforts operate cohesively to position the resort as a premier regional destination.

The Senior Sales and Marketing Director will oversee and develop both sales and marketing strategies to drive attendance, revenue, and customer satisfaction at a leading amusement theme & waterpark. This role involves leading a team to execute innovative marketing campaigns, conducting market research to identify growth opportunities, and building strong partnerships to expand the park's presence. Responsibilities include overseeing market planning and management, creating and implementing marketing plans, and aligning sales initiatives with overall business goals. The director will also establish benchmarks and metrics to evaluate the effectiveness of campaigns and develop strategies to enhance branding and guest experience.

DUTIES AND RESPONSIBILITIES

·        Set the overall sales, marketing, and special events strategy.

·        Provide leadership to direct reports, including the marketing, sales, and special events teams.

·        Oversee the development and execution of integrated marketing, sales, public relations, and special events initiatives that drive attendance, awareness, and revenue.

·        Ensure communication among marketing, sales, operations, and guest experience teams.

·        Coordinate and oversee relationships with creative agencies, contract vendors, and outside consultants supporting in-house marketing and design teams.

·        Strengthen relationships with internal business units, tenant partners, community leaders, tourism organizations.

·        Oversee annual sales and marketing budget planning and execution.

·        Monitor metrics, sales results, campaign effectiveness, and event outcomes.

QUALIFICATIONS

·        Bachelor’s degree in Marketing, Communications, Public Relations, etc.

·        Minimum 7 years in a senior-level role overseeing sales and marketing within a hospitality, entertainment, or tourism business.

·        Proficiency in Marketing and Marketing Management to design and implement innovative campaigns.

·        Excellent analytical and decision-making abilities, with a focus on data-driven strategies

·        Foster corporate partnerships.

·        Proficiency in using marketing and CRM tools to track performance.

·        Experience coordinating relationships with creative agencies, marketing vendors, and public relations firms, including contract oversight and project management.

·        Proven experience managing large budgets and complex, multi-channel initiatives.

·        Ability to operate effectively in a fast-paced, event-driven environment.

·        Highly organized, detail-oriented, and able to manage multiple projects and deadlines in a fast-paced environment.

·        ……………………

·        Company Description

·        EverQuest Hospitality Recruiting Solutions specializes in connecting exceptional talent with hospitality leadership roles, boasting over 25 years of expertise in executive search. With a proven 97% client fill rate, EverQuest Hospitality Recruiting Solutions supports upscale to luxury hospitality businesses, including hotels, resorts, gaming establishments, amusement and water parks across the United States and Caribbean Islands. Their clients have achieved prestigious accolades, including recognition from Forbes, Mobil AAA, and Condé Nast Traveler. The company is committed to building strong relationships and delivering candidates who are a 100% match for client criteria.

Send resume directly to [email protected]