Brand Manager, Retail Operations & Marketing

Position Summary:

The Brand Manager is responsible for shaping and elevating the brand image of the company and its products.

This role requires conducting market research, analyzing brand performance, and leading strategic brand initiatives.

The ideal candidate will collaborate with stakeholders to develop product assortments that meet consumer needs and drive market success.

Key Responsibilities:

Brand Positioning: Define and communicate brand positioning, value proposition, and messaging across the portfolio.

Develop and implement innovative marketing campaigns and promotional initiatives to enhance brand visibility and engagement.

Ensure brand consistency across all channels, including digital platforms, advertising, and in-store experiences.

Operations Management:

Oversee retail operations, including store management, staffing, and customer service standards.

Develop and enforce standardized operating procedures (SOPs) to optimize efficiency and consistency.

Monitor retail performance metrics, analyse KPIs, and implement actionable strategies for improvement.

Retail Execution:

Conduct regular audits and store visits to assess compliance and identify growth opportunities.

Analyse brand performance metrics and prepare reports for senior management, highlighting insights and trends.

Manage relationships with brands, wholesale accounts, and key stakeholders to drive alignment and collaboration.

Brand Building:

Collaborate with brands to identify market trends and consumer preferences that inform product development.

Drive initiatives to adapt the brand strategy to evolving customer needs.

Manage the product lifecycle from concept to launch, ensuring strategic alignment.

Marketing and Communication:

Develop integrated marketing plans to support brand objectives and sales goals.

Oversee advertising, media, public relations, and digital marketing strategies to maximize brand engagement.

Monitor campaign performance and optimize investments to achieve ROI targets.

Education:

Minimum Qualification required: ·

Bachelors degree in business administration, Marketing, or a related field.

MBA preferred.

Experience: ·

8-10 years in Retail Brand Management with a proven track record of leading brand strategy.

Required Knowledge, Skills, Abilities and Attributes:

Strong analytical skills with a data-driven mindset.

Exceptional leadership, communication, and interpersonal abilities.

• Proficiency in Excel and familiarity with data analysis tools