Develop high-impact content, execute targeted campaigns, and elevate digital presence. Key responsibilities include content creation, SEO optimization, and multichannel campaign execution. Required skills include proficiency in WordPress, Mailchimp, and social media management tools.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Job Description
Paci is seeking a creative and data-driven Digital Marketing & Content Specialist to own and elevate our digital presence. You will be the engine behind our content machine, responsible for developing high-impact content and executing targeted campaigns across multiple channels.
Key Responsibilities
1. Content Engine & SEO
- Blog Management: Write, format, and publish high-quality, engaging blog content on WordPress.
- SEO Optimization: Conduct keyword research and optimize all on-site content (meta titles, descriptions, alt-text) using tools like Yoast, SurferSEO, or Ahrefs.
- Visual Content: Generate and edit professional images and graphics to complement blogs and social media posts.
2. Multichannel Campaigns
- Email Marketing: Design visually appealing email templates in Mailchimp (or similar platforms) and manage subscriber segments for targeted campaigns.
- WhatsApp Marketing: Design, schedule, and execute broadcast campaigns using WhatsApp marketing automation tools.
- Social Media: Create, curate, and schedule daily posts across all platforms to drive engagement and increase brand awareness.
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3. Strategy & Maintenance
- Monitor website performance and regularly update older blog posts to maintain and improve SEO rankings.
- Track, analyze, and report on key campaign performance metrics (open rates, CTR, web traffic).
- Stay current with digital trends and leverage new AI tools to streamline and enhance content production.
Required Skills & Qualifications
- Experience: 2–4 years in Digital Marketing, Content Creation, or a similar role.
- Platform Mastery: Proficiency in WordPress, Mailchimp, and social media management tools (e.g., Buffer, Hootsuite).
- SEO Savvy: Deep understanding of keyword intent and on-page SEO best practices.
- Design Eye: Basic to intermediate skills in Canva, Photoshop, or AI image generators (Midjourney/DALL-E).
- Technical Aptitude: Experience with WhatsApp Business API or other marketing automation tools is a significant plus.
- Communication: Exceptional writing and editing skills with the ability to adapt tone for different channels and audiences.
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Why Join Paci?
* Opportunity to shape our brand voice from the ground up.
* Fully remote working environment.
* Competitive salary and clear growth path.
How to Apply
Please send your resume and a portfolio of your relevant work (include specific blog links, social media designs, or email campaign examples) to [email protected]
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