Define, develop, and execute a data-driven marketing strategy aligned with the company's overall commercial objectives and growth targets.
Define key marketing metrics, track performance against goals, and use data insights to continuously optimise campaigns and strategies for maximum ROI and commercial impact.
Strategise and manage integrated marketing campaigns across multiple channels (digital, content, events, PR) to generate interest in our technology and products.
Build the processes appropriate to support our maturing technologies coming to market.
Manage external PR agencies and cultivate relationships with key media and industry analysts to secure impactful coverage and shape market perception, ensuring a healthy growth in new markets and territories.
Develop a strong communication and corporate branding strategy in line with the company's technical and commercial goals, helping raise the profile to varied audiences (such as customers, academia, government, policy, industry and scientists).
Partner with the People team to create an internal comms structure and implementation. Align our employer brand and culture with recruitment and employee engagement goals.
Support the technical and commercial team's goals by speaking and attending relevant tradeshows and conferences.
Work seamlessly with the Product team to understand market needs, refine value propositions and help craft the assets needed.
Competitive intelligence: monitor and analyse the marketing strategies and activities of competitors, partners, and customers to identify market trends and opportunities.
Team management and building: the team currently comprises one Marketing Manager. As the company scales, you will have the opportunity to hire, build and mentor a high-performing marketing team responsible for covering expanding functions such as Product Marketing; Internal Comms for the marketing department and Design Services.