Join Faptic Technology, a fast-growing scale-up organization with an ambition to be recognized as one of the leading technology companies servicing high tech, global enterprises across Technology, Finance and Life Sciences sectors.
Our global client base needs builders: engineers and developers who love technology, have deep expertise in software, engineering and cloud technologies, and importantly, have a passion for culture and customers.
We obsess about our customers
We build outstanding technical solutions
We create an awesome culture
We accelerate learning and careers
We are seeking a dynamic and experienced Director of Marketing to lead our marketing efforts and drive our brand to new heights. The ideal candidate will have a strong background in marketing within the technology sector, with a particular focus on software development, security, cloud, and data services. This role will be responsible for developing and executing comprehensive marketing strategies that enhance our brand presence, generate leads, and support business growth.
Your activities will include:
Strategic Planning:
Develop and implement a comprehensive marketing strategy aligned with the company's goals and objectives
Conduct market research to identify trends, opportunities, and competitive positioning
Brand Management:
Oversee the development and maintenance of the company's brand identity and ensure consistent messaging across all channels
Create and manage brand guidelines to ensure brand consistency in all marketing efforts
Digital Marketing:
Manage the company's online presence, including website development, content management, and SEO/SEM strategies
Develop and execute digital marketing campaigns across various platforms, including social media, email marketing, and online advertising
Lead Generation:
Develop and implement lead generation strategies to attract and convert prospects into clients
Collaborate with the sales team to create and optimise lead nurturing campaigns
Content Marketing:
Oversee the creation of high-quality content, including blog posts, white-papers, case studies, and videos, to engage and educate our target audience
Develop and manage a content calendar to ensure a consistent flow of relevant content
Event Management:
Plan and execute company events, including webinars, conferences, trade shows, and networking events
Manage event logistics, including budgeting, promotion, and post-event follow-up
Public Relations:
Develop and maintain relationships with media outlets, industry influencers, and partners
Create and distribute press releases, articles, and other PR materials to enhance the company's visibility
Analytics and Reporting:
Monitor and analyse the performance of marketing campaigns and initiatives
Provide regular reports to senior management on marketing metrics, ROI, and areas for improvement
Requirements
Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or relevant advanced degree preferred
Minimum of 7-10 years of experience in marketing, with at least 5 years in a leadership role within the technology sector
Proven experience in marketing software development, security, cloud, and data services
Strong understanding of digital marketing, lead generation, and content marketing strategies
Excellent leadership, communication, and interpersonal skills
Ability to think strategically and execute methodically
Proficiency in marketing automation tools, CRM software, and analytics platforms
Strong project management skills and ability to handle multiple projects simultaneously
Benefits
Competitive salary
Comprehensive health, dental, and vision insurance
