Role - Regional Sales Manager
Location - Field based (Southern UK)
We are seeking an accomplished and experienced Regional Sales Manager to lead and oversee all stores and departments within the designated area (minimum of ten sites by end of 2024) Reporting into the Head of Retail, this role is crucial in ensuring Trinny London consistently delivers a customer-first approach, meets business objectives, and achieves financial targets whilst keeping our people at the heart of everything we do.
As a Regional Sales Manager, you will be responsible for driving sales within your region. You will manage and support your teams to ensure they meet their sales targets, stay focused and remain motivated. This role is field based and requires extensive travel to various locations.
Welcome to Trinny London!
Here at Trinny London, we're changing the face of makeup and demystifying skincare, and we're only just getting started. Founded in 2017 by Trinny Woodall, Trinny London is challenging people all over the world to rethink their routines.
We have achieved tremendous growth since 2017 and we're proud to be one of Europe's fastest-growing beauty brands. We're generating millions of sales by developing innovative products, acquiring hundreds of thousands of supporters and customers all over the world, and more importantly, building a talented and motivated team to support our fantastic growth.
The Role
Your daily to-dos might look like this:
Sales & Operations
- Oversee sales revenue for the designated area (responsibility of ≈£12 million), ensuring teams meet targets and stay motivated.
- Expectation to exceed forecasts, and deliver year on year growth, ensuring our stores and departments are achieving their ATV, AUS, Conversion and Sales per hour KPI's.
- Drive P&L success by optimising EBITDA through strategic financial planning, budget management, and cross-functional collaboration.
- Help to build and manage store stock file accuracy, minimising any losses within the stock loss targets.
- Deliver the Retail strategy objectives, taking ownership and accountability for their responsibilities within Retail.
- Maintain full compliance, ensuring teams adhere to the company processes and policies.
- Create commercial, visually inspiring, and effective operational environments for our customers and team members
Field & Operations:
- Support our Business Managers to deliver a ‘Customer First' customer experience, consistently.
- Build strong relationships and partner with host stores maximise sales opportunities.
- Collaborate with all internal departments to ensure operational efficiency.
- Ensure teams have excellent product knowledge through execution of ongoing training in liaison with Retail Training Team.
- Work closely with Retail Operations to ensure our processes are up to date and the teams are working in alignment.
- Ensure the seamless planning, execution and ownership of new store openings within the covering region
- Oversee effective scheduling and planning utilising relevant HRIS, with aim to consistently optimise productivity.
Retail Strategy
- Create business proposals to senior management on opportunities within Retail to drive the strategy and business objectives
- Drive and analyse all store and department sales data performance (daily, weekly) to ensure delivery of targets.
- Maximise sales opportunities with promotional activations across the business, supporting marketing events across the Retail estate.
- Ensure all costs are successfully managed within the budget, maintaining profitability.
- Support Business Managers to deliver financial results, exceeding targets and to drive their teams to success.
- Communicate to store teams and peers, sharing key information of sales targets and KPI's on a daily/ weekly basis, and share successes across teams.
- Identify opportunities alongside Head of Retail within the covering area, to increase footfall and look at commercial activations that will drive revenue.
- Monitor competitor activities, assess their impact on sales and mitigate these impacts.
People Management & Recruitment
- Lead by example, embodying Trinny London's values.
- Support, educate and develop Business Managers, conducting performance reviews, coaching and championing their development
- Conduct regular face-to-face meetings with Business Managers on a weekly basis.
- Provide constructive feedback to the Business Managers after every store visit, using the desired tools to support and manage performance where necessary.
- Ensure succession planning is in place for covering regions in alignment with the People Team.
- Ensure compliance is met through recruitment, onboarding and probation in conjunction with the People Team.
- Responsible for recruitment of the covering region supporting Business Managers in partnership with the Talent team.
- Address underperformance and non compliance in line with internal procedures in liaison with the People Team.
- Foster a sense of ‘togetherness' and employee engagement across all teams and markets, ensuring everyone feels valued and supported
- Lead, motivate and inspire teams as a role model.
Brand Representation
- Demonstrate and uphold Trinny London values and behaviours
- Support Trinny London in delivering an inclusive culture
- Act as an ambassador for Trinny London, promoting the brand positively.
Requirements
These skills will help you go far in this role:
- Effective multi-site and distance management, with clear communication
- Strong interpersonal communication and organisational skills required
- Flexibility and adaptability to business changes
- Solution focused and resourceful
- Ability to delegate to ensure completion of tasks and effective use of time and resources
- Self-motivated, able to work independently, but also as part of a team
- Build relationships and influence where required to achieve the desired outcomes
- Experience scaling up policies and processes within Retail.
- Experience opening new sites, sales forecasting and budgeting
- Tech-savvy, with experience of Microsoft office (specifically excel experience).
Benefits
Our mission is to give our customers the tools they need to be their best. And the same goes for our team through our benefits:
- 25 days holiday (we're also partial to a handful of spontaneous and well-earned discretionary Wellbeing Days throughout the year)
- Welcome to Trinny London Starter Stack and swag
- Company discount for yourself, your friends, and family
- Vitality health scheme, EAP and Medicash
- An annual personal training and development budget
- Enhanced family friendly packages
- Pension scheme
- Cycle to work scheme
- T-Parties = many office socials as well as summer and festive celebrations!
- Rewards and Recognition Scheme (awarding length of service with gifts, vouchers and additional annual leave)
Equal Opportunities
We celebrate diversity within our customers, our products, and within the teams we build. We champion inclusivity and giving everyone a chance to be the best versions of themselves.
We are committed to equality of opportunity across the company and welcome people from all backgrounds, with their unique perspectives, ideas and experiences.
