Chai Vision is a dynamic and rapidly growing health and wellness company with a diverse portfolio of brands, including a pet brand, kids brand, home goods brand, and more. Our mission is to enhance lives through innovative products that promote well-being. We are seeking a talented E-Commerce Marketing Specialist to join our team and drive the marketing efforts for our various brands.
Role Overview:
As our E-Commerce Marketing Specialist, you will play a key role in managing and growing the direct-to-consumer (DTC) marketing channels for multiple brands under the Chai Vision umbrella. Your primary focus will be on Shopify management, email marketing, SMS marketing, and organic social media management. This is a unique opportunity to contribute to the success of diverse product lines and engage with a wide range of audiences.
Responsibilities:
Shopify Management:
Manage updating and collaborate with the creative team to update website banners, copy, and content on each brand’s website via Shopify
Ensure a seamless and engaging online shopping experience for customers
Email and SMS Marketing:
Develop and execute effective email and SMS marketing strategies on platforms like Klaviyo (or similar)
Create compelling copy, visuals and designs for newsletters, promotions, and campaigns
Segment and target audiences to maximize engagement, conversion rates, customer retention and revenue
Organic Social Media Management:
Manage and create content for various social media platforms including (but not limited to) Instagram, Facebook, TikTok, Twitter, and Pinterest
Develop and execute social media strategies to grow followers and engagement
Craft engaging captions and copy for posts, fostering a sense of community
Content Marketing:
Work closely with the content team to create engaging and shareable content for blogs, articles, and social media platforms
Leverage storytelling to connect with our diverse audience and build brand affinity
Influencer Marketing:
Collaborate with influencers to amplify brand presence and reach new audiences
Manage relationships, negotiate contracts, and ensure alignment with brand values
Qualifications:
Proven experience in e-commerce marketing, preferably in a multi-brand environment
Proficiency in Shopify, email marketing platforms (e.g., Klaviyo), content design platforms (e.g. Canva), and various social media channels
Strong copywriting skills with a keen eye for detail and brand consistency
Experience in managing influencer relationships and campaigns
Graphic design skills a plus
Analytical mindset with the ability to interpret data and optimize strategies
Benefits:
Competitive salary commensurate with experience
PTO and major federal holidays
Opportunities for professional growth and development
