Search Engine Optimization Specialist in SOUTH AFRICA

We're a dynamic furniture company passionate about creating beautiful and functional spaces. We offer a diverse range of products, catering to a wide audience looking to enhance their homes and offices. As we expand our digital footprint, we seek an SEO Specialist to join our team and elevate our online presence.

The Role:

You'll be instrumental in optimizing our digital content for increased visibility and website traffic. Your expertise in SEO, content marketing, and data analysis will be crucial for boosting online brand presence and achieving marketing goals. Reporting directly to the client, you'll provide regular updates and insights on SEO performance and strategies.

Key Responsibilities:

• Develop and implement SEO strategies to improve organic search rankings and visibility across major search engines.
• Conduct keyword research and analysis to identify content optimization and new content creation opportunities.
• Optimize website content, landing pages, and product descriptions with effective SEO techniques.
• Collaborate with the content marketing team to create engaging, SEO-friendly content that drives traffic and engagement.
• Monitor and analyze SEO performance using tools like Google Analytics, SEMrush, Ahrefs, etc., and provide actionable insights.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices for current and effective strategies.
• Manage and improve local SEO efforts for increased visibility in local search results.
• Generate monthly SEO performance reports, including traffic, rankings, and other relevant metrics, presenting findings directly to the client.
• Work closely with the web development team to ensure SEO best practices are implemented in new code and features.
• Engage in link-building strategies and activities to enhance domain authority and search rankings.

Requirements:

• 4+ years of proven experience as an SEO Specialist or similar role, with a strong portfolio of successful SEO projects in the UK.
• In-depth understanding of search engine algorithms, ranking strategies, and SEO best practices.
• Proficiency in SEO and analytics tools (e.g., Google Analytics, SEMrush, Ahrefs).
• Excellent skills in keyword research, content optimization, and link-building strategies.
• Strong analytical abilities and data-driven thinking to interpret SEO data and provide strategic recommendations.
• Excellent communication skills, with the ability to present complex information clearly and persuasively.
• Ability to work independently and manage multiple projects simultaneously.
• Bachelor's degree in Marketing, Information Technology, or a related field preferred.

What We Offer:

• A dynamic work environment with a UK company and global offices – excellent for your CV.
• Opportunities for professional growth and learning in digital marketing and SEO.
• Competitive salary and benefits package.
• Flexible working hours (100% work-from-home opportunity).

Additional Information:

The ideal candidate will be an SEO expert who can analyze, review, and implement website changes for search engine optimization. They'll develop and implement actionable strategies to improve site visibility.

Key Skills:

• Semantic SEO (3 years required)
• Technical SEO (3 years required)
• Experience with SEO tools and analytics platforms
• Strong analytical and problem-solving skills
• Excellent communication and presentation skills