A rapidly growing B2B SaaS business in London is looking for a Marketing Manager to strengthen thier commercial team following substantial investment. Their product helps engineering teams to drive efficiencies throughout the software delivery process.
The successful candidate will have a broad marketing understanding, with a particular focus on PPC/Paid Search and B2B lead generation. Experience in a similar industry would also be advantageous.
Key Qualifications
Strong analytical skills with proficiency in digital marketing tools (e.g., GA4).
Proven track record with Google Ad campaigns and other PPC platforms like LinkedIn Advertising and Meta.
Experience in SEO, SEM, email marketing, and social media campaigns is beneficial.
Capability to work on a wider marketing mix, including event marketing and PR.
Responsibilities
Collaborate with Sales and the Marketing Director to craft and implement marketing strategies aligned with business goals.
Innovate in lead generation by exploring new marketing channels.
Manage and optimize PPC campaigns and budgets.
Measure, report, and optimize the performance of digital campaigns against KPIs.
Test new advertising platforms and strategies for continual improvement.
