VP of Brand and Creative

Who we are:

Job Title - VP of Brand and Creative – Guaranteed Rate Affinity

Job Overview:

Guaranteed Rate Affinity is a joint venture between Guaranteed Rate, Inc. and Anywhere Integrated Services (NYSE: HOUS), which owns some of the most recognized and respected real estate brands in the industry. The innovative JV has funded more than $100 billion in loans since its inception. Guaranteed Rate Affinity originates and markets its mortgage lending services to Anywhere's real estate, brokerage, and relocation subsidiaries. Guaranteed Rate Affinity provides unmatched support to Anywhere brokers coast-to-coast, assuring their customers receive fast pre-approvals, appraisals, and loan closings, creating the ability for buyers to move quickly and confidently when purchasing homes in today's competitive market.

We’re looking for an experienced and visionary VP of Brand and Creative to lead the development and execution of our brand and creative strategy. In this role, you’ll shape the visual and narrative identity of the company across all platforms, ensuring everything from digital campaigns (including social media) to print materials reflects the trust, clarity, and professionalism our clients expect from a leading mortgage provider. You’ll lead a talented group of project managers, collaborate closely with executive leadership, and bring fresh ideas to life in a fast-paced, highly collaborative environment. The team includes a social media manager, project managers, and videographer. Focus includes cross functional engagement with the joint venture partner.

This is a role for someone who understands the importance of balancing creativity with compliance and who can translate complex services into clear, engaging experiences for both clients and partners. In addition, someone who also has a desire to build brand on all social channels.

Key Responsibilities:

• Brand Awareness: Lead the development and evolution of our brand identity, ensuring visual and verbal consistency across all marketing materials and communication channels.

• Creative Oversight: Direct the design and messaging of digital ads, social media content, email campaigns, print collateral, presentations, video projects, and more always maintaining high standards of quality, clarity, and compliance.

• Cross-Functional Collaboration: Work hand-in-hand with Marketing, Compliance, Sales, and Executive teams to ensure creative projects meet both business objectives and regulatory standards.

• Innovation & Trends: Stay current with industry trends, emerging platforms, and creative best practices bringing new ideas to the table that keep us ahead of the curve.

Qualifications:

• Bachelor’s degree in Design, Marketing, Communications, or a related field.

• 8+ years of experience in a creative leadership role—preferably in financial services, real estate, or a similarly regulated industry.

• A strong portfolio that reflects brand storytelling, campaign work, and thoughtful design execution.

• Proficiency in design and collaboration tools (Adobe Creative Suite, Canva, Figma, etc.).

• Excellent communication and presentation skills—comfortable pitching ideas and giving feedback to cross-functional teams.

• Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines.

• Understanding of compliance considerations in the mortgage or financial services space is a plus.

• Experience with video, motion graphics, or content strategy is a bonus.

The company offers a comprehensive benefits program to eligible employees, including eligibility to participate in a company-sponsored 401(k); vacation benefits; eligibility for medical, dental, vision, and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; critical care insurance; personal accidental insurance; commuter benefits; pet insurance; certain time off and leave of absence benefits; well-being benefits (e.g., employee assistance program); and other supplemental benefits (e.g. legal planning assistance; identity theft protection; pet insurance; wellness resources).

Applications are being accepted for the next 30 days. . To apply, please submit your resume via LinkedIn.

NOTE: This job description is not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with this job. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

Guaranteed Rate Affinity is an Equal Opportunity Employer that welcomes and encourages all applicants to apply regardless of age, race, sex, religion, color, national origin, disability, veteran status, sexual orientation, gender identity and/or expression, marital or parental status, ancestry, citizenship status, pregnancy or other reason protected by law.

About Guaranteed Rate Affinity

Guaranteed Rate Affinity is a joint venture between Guaranteed Rate, Inc. and Anywhere Integrated Services (NYSE: HOUS), which owns some of the industry's most recognized and respected real estate brands. The innovative JV has funded over $100 billion in loans since its inception. Guaranteed Rate Affinity originates and markets its mortgage lending services to Anywhere’s real estate, brokerage, and relocation subsidiaries.

Guaranteed Rate Affinity provides unmatched support to Anywhere brokers coast-to-coast, ensuring their customers receive fast pre-approvals, appraisals, and loan closings, creating the ability for buyers to move quickly and confidently when purchasing homes in today’s competitive market. The company also provides the same services to the public and other real estate brokerage and relocation companies across the country—helping employers improve their employees’ relocation experience by prioritizing customer service, digital mortgage ease, and competitive rates.

Guaranteed Rate owns a controlling 50.1% stake in Guaranteed Rate Affinity, and Anywhere owns 49.9%. Availability of reverse mortgage products varies by state and may not be offered in all areas. Contact a Guaranteed Rate Affinity loan officer for details on current state availability.