Digital Marketing Executive (PPC & SEO)

About Store My Goods: Store My Goods is a tech-enabled personal storage and relocation platform

redefining how people store and move their belongings. From seasonal goods to household

relocations to business inventory, we offer secure, affordable, and flexible storage solutions across

India.

About the Role

We are looking for a results-driven Digital Marketing Executive with hands-on experience in PPC Campaign

Management and SEO. The ideal candidate should be able to plan, execute, and optimize digital marketing

strategies across search engines and paid platforms to improve brand visibility, generate qualified leads, and enhance overall performance metrics.

Key Responsibilities:

PPC Management

*Plan, create, and manage paid campaigns across Google Ads, Meta Ads, and other relevant platforms.

*Conduct keyword research and audience targeting for high-performing campaigns.

*Continuously monitor campaign performance and optimize for conversions, CTR, CPC, and ROI.

*Create compelling ad copies and coordinate with the design team for creative assets.

*Track, measure, and report campaign performance through Google Analytics, Ads Manager, and internal

dashboards.

SEO (Search Engine Optimization)

*Conduct on-page optimization, including meta tags, URL structuring, internal linking, and content

improvements.

*Perform keyword research for ranking opportunities based on market trends and competition.

*Optimize website architecture, content quality, and user experience to boost organic rankings.

*Manage technical SEO tasks such as site audits, crawl fixes, page speed optimization, and schema

implementation.

*Build and execute off-page strategies, including link-building, guest posts, and directory submissions.

Analytics & Reporting

*Prepare weekly and monthly performance reports for SEO and PPC campaigns.

*Monitor KPIs such as impressions, CTR, CPA, keyword positions, and organic traffic growth.

*Use insights from data to propose actionable improvements.

Requirements

*Bachelor’s degree in Marketing, Business, Communications, or a related field.

*2–3 years of proven experience in managing PPC campaigns and SEO strategies.

*Strong hands-on experience with platforms such as Google Ads, Meta Ads, Google Analytics etc.